Lead Change Blog

JUNE 12, 2018

It’s another new must-use fad to succeed in the digital marketing world of 2018. Almost, although thought leadership has been at the forefront of successful content marketing for several years. The chances are you’ve already read articles which were planned using the process of thought leadership marketing. So what is it? ‘By

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Marketing Leadership B2C Brand 238

Lead Change Blog

DECEMBER 16, 2014

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. How do they engage on social media as humans? What can we learn from these top digital marketers, and how do we engage and influence them?

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Brand Influence Quinn Media 346

N2Growth Blog

JULY 17, 2024

With the rise of the digital revolution, the Chief Marketing Officer (CMO) role has undergone significant changes. As the organization’s central source of customer-related data, they carry a crucial responsibility to uncover valuable insights and transform them into winning strategies for the market.

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Loyalty Advertising Brand Media 339

Women on Business

OCTOBER 19, 2017

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Media 239

Media Public Relations Influence Marketing 239

Let's Grow Leaders

JUNE 12, 2015

Although many companies caution workers about using social media, utilizing sites like Twitter and LinkedIn can go a long way in positioning you within your own company and as a leader in your industry. Obviously you need to be smart about how you use social media. This is a guest post by LGL Community member Scott Huntington.

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Media Career Conference Industry 180

Rich Gee Group

APRIL 23, 2024

The technology is also extending to social media monitoring and interaction analyses, transforming qualitative attributes into quantifiable metrics. The Future Landscape of Job Searching: With AI set to handle end-to-end job search and application tasks, the job market will become more competitive. It's not dystopian.

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Marketing Guidelines Ethics Efficiency 195

The Horizons Tracker

APRIL 26, 2023

Research from the University of Vaasa suggests that social media can be a useful tool as it allows entrepreneurs to learn about foreign markets in a quick and easy way. “A company can use social media for exploitative learning, but also for exploratory learning to survive in foreign markets.

Media 117

Media Competitive Advantage Marketing Learning-by-Doing 117

Women on Business

AUGUST 18, 2017

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Media 233

Media Marketing 233

Leading Blog

SEPTEMBER 2, 2019

M ASS MEDIA has been replaced by mass personalization through the rise of Artificial Intelligence. William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”.

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Brand Forrester Advertising Influence 328

Strategy Driven

AUGUST 3, 2023

Social media is part of daily life for literally billions of people in 2023. These days, they realize it can be an integral part of their marketing strategies. You might reach out to a digital marketing agency in Utah if you’re not sure how to utilize social media to help your company on your own.

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Media Marketing Audience Marketing Strategy 94

Strategy Driven

MARCH 2, 2024

Social media marketing. As for getting it right with social media, there’s one tactic that has emerged as a powerful weapon: influencer marketing. This is evidenced by the following statistic : In 2023, over 80% of marketers had a budget dedicated solely to influencer marketing.

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Influence Media Marketing Strategy 83

The Horizons Tracker

JANUARY 30, 2022

Bar the occasional incident where the social media activity of companies blows up into a furor of negative publicity, it’s perhaps fair to say that most tweets and Facebook posts fly under the radar. The researchers used real-time data to assess the impact of social media activity on a firm’s stock price.

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Price Media Content Marketing 127

N2Growth Blog

SEPTEMBER 13, 2024

Whether expanding into new markets, managing crises, or driving innovation , they bring insight and clarity, combining data with intuition. Those skilled in strategic risk-taking can navigate market volatility and secure financial stability for their companies. Every CEO’s impact is most visible in company decision-making.

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CEO Company Customer Loyalty Chief Executive Officer 360

Let's Grow Leaders

OCTOBER 8, 2014

When you succeed at something big, was it due to the market, the price, the positioning, the long hours, the social media campaign, the right leadership, the right employees? Nido explains that success is often wasted, when we miss the opportunity to learn from it.

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Succession Gilbert PR Learning-by-Doing 450

N2Growth Blog

OCTOBER 24, 2023

Finding the right leaders in an industry that demands excellence, strategic vision, and a deep understanding of financial markets can drive success and stay ahead of the competition. In a constantly evolving industry, these leaders can quickly adjust their strategies and approaches to meet changing market conditions.

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Finance Execution Leadership Long-term 418

N2Growth Blog

SEPTEMBER 13, 2024

They are the bridge between departments, weaving the voice of the customer into every touchpoint and interaction, ultimately positioning the organization for market success. This involves telling a compelling brand story, keeping the brand consistent across all touchpoints, and strengthening its presence in the market.

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Diversity Long-term Loyalty Brand 360

Strategy Driven

DECEMBER 7, 2022

Do you want to take your digital marketing game to the next level through SEO, social media marketing, and other exciting strategies? The digital marketing volcano has erupted. Now, in order to be a successful small business, you need to have excellent digital marketing strategies in place.

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Marketing Marketing Strategy How To Media 108

Let's Grow Leaders

JULY 27, 2017

Aligning Marketing Vision and Management . So many companies have strict social media policies for employees. I’m always struck by the impact social media can have in progressive companies who embrace these powerful tools and encourage their employees to blog and tweet about the brand. – Simon Mainwaring.

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Brand Self-aware Simon Media 321

Strategy Driven

JUNE 13, 2024

In the dynamic world of marketing, content remains king. Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Here are some tips to help you strengthen your content marketing strategy and achieve better results.

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Marketing Strategy Content Marketing Strategy 109

Strategy Driven

APRIL 18, 2024

Digital marketing strategies require several alternatives to optimize their effectiveness. Social Media Marketing Any company that isn’t using social media is missing out on a ton of revenue. Starting a social media marketing campaign is easy, with a lot less resources required than other methods.

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Marketing Affiliate Marketing Advertising Audience 105

Strategy Driven

FEBRUARY 23, 2023

Social media has become an integral part of many businesses’ marketing strategies. However, simply having a social media presence is not enough. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not.

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Metrics Media Content Strategy 103

N2Growth Blog

NOVEMBER 5, 2024

Utilizing a range of data collection methods—from psychometric assessments and competency-based interviews to social media analytics—decision-makers are empowered to make informed and unbiased choices regarding leadership hiring. Interim executive search firms like N2Growth are crucial in addressing these issues.

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Execution Trends Diversity Emotional Intelligence 374

Strategy Driven

NOVEMBER 16, 2023

Marketing is far more than a line item on your budget; it’s the machinery that propels your business forward. In this article, we’ll explore a myriad of strategies and approaches to help you get the most out of your marketing efforts. We’re talking surveys, customer interviews, and yes, even lurking on social media.

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Marketing B2B Audience ROI 110

Women on Business

APRIL 21, 2018

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Brand 247

Brand Media Marketing Career 247

Strategy Driven

JANUARY 31, 2023

While digital marketing has emerged as a transitional trend in the branding landscape, some strategies continue to go strong. In fact, you can use them to fuel promotions across all channels, from retail settings to print ads, TV, business events, websites, and social media. Research should always be the first step.

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Brand Marketing Audience Customer Loyalty 115

N2Growth Blog

JULY 24, 2024

This advanced recruitment methodology involves thoroughly evaluating the market, analyzing the company’s leadership needs, and assessing potential candidates meticulously. Hence, finding executives who can quickly adapt to these market dynamics adds another layer to the challenge.

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Execution Objective Globalization Industry 335

General Leadership

MARCH 5, 2014

As a teacher, author , blogger and social media consultant, Angela has spent the past twenty-two years working diligently to help learners of all ages succeed by recognizing their power as readers, writers, and global communicators. Education changes lives.

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Film Education Politics Consultative 402

The Horizons Tracker

MARCH 22, 2022

Keeping track of such a huge population of people is difficult, and research from the RAND Institute suggests that social media might play a vital role. The authors believe that by using data from the Facebook Marketing Application Programming Interface, they can effectively “nowcast” migrant numbers in real-time.

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Media Trends Tools Analysis 132

N2Growth Blog

APRIL 29, 2021

As each piece of new technology hits the market, scam artists worldwide are becoming increasingly more crafty in their approach to exploit vulnerabilities in security and have left us exposed to digital attacks. Lastly, Bitclout is the first social media platform built on blockchain technology, paving the way for influence monetization. .

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Technology Innovation Levitt Supply Chain 269

Strategy Driven

AUGUST 7, 2024

Whether it’s Christmas, Black Friday, or summer sales, planning a marketing campaign for these special times can make a huge difference. In this article, we’ll explore some simple and effective strategies to help you create successful seasonal marketing campaigns for your eCommerce store.

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Marketing Discount Audience Advertising 94

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Creativity Business Objectives Marketing Brand 243

Let's Grow Leaders

MAY 30, 2014

I want leaders to see more than market share, and stack ranks. You see, I’ve been running around talking to every podcast, radio station, or media outlet sharing my opinion that your boss is just an imperfect human being doing the best she can, just like you. The gist of the issue: Hey, whose side are you on here?

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Middle Management Career Learning-by-Doing System 462

Strategy Driven

SEPTEMBER 18, 2024

While organic marketing efforts can help, they often take time to show significant results. This is where paid media becomes a powerful tool for entrepreneurs. Paid media enables businesses to reach a wider, more targeted audience quickly, providing the momentum needed for growth.

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Media Audience Entrepreneur Advertising 79

Terry Starbucker

MAY 29, 2014

Pick the right target demo in a crowded market. Now, when we go to markets, there are specific names that come to mind as we look at clothes. A ton of marketing spend isn’t the key (and social media works). We’ve done minimal marketing – just $2,500 in 10 years. I shop other stores as a shopper.

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Succession Merchandising Finance Learning-by-Doing 396

Strategy Driven

NOVEMBER 11, 2024

In this article, we will explore why every company needs an online store and how it can help elevate corporate marketing strategies. Cost-Effective Marketing Starting an online store can be less expensive than a physical store. Instead, you can invest that money in marketing your online store. Digital marketing is powerful.

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Marketing Strategy Marketing Strategy Company 97

Leading Blog

OCTOBER 8, 2019

We will instead show the market what we’re made of.”. How can you differentiate and elevate your organization to gain advantage and increase market share? Assess the market. Where will you see profitable openings in the market? Where might you lose market share in the face of an economic downturn? Assess risk.

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Competitive Advantage Agility Marketing Uncertainty 275

Strategy Driven

DECEMBER 7, 2023

With the rise of multiple digital channels, it has become essential for Shopify store owners to adopt omnichannel marketing strategies to reach and engage customers across different platforms and touchpoints. What Is Omnichannel Marketing? Why Is Omnichannel Marketing Important for Shopify Stores?

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Marketing Brand Marketing Strategy Loyalty 99