Strategy Driven

JUNE 18, 2015

These disparities are also among the biggest misperceptions that both online and offline marketers hold. This overwhelming demand for consumer attention and dollars has created a market filled with cynics, whose defenses are on full alert.”. Companies that do this effectively will most certainly amass market share.”.

Crisis 50

Crisis Strategy Telemarketing Brand 50

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Fortunately, B2B executives can draw upon sound guidance when reformulating their sales and marketing efforts.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

MARCH 3, 2011

Not long ago, I had the pleasure of visiting the resplendent headquarters of Hearst Corporation, the privately-held media empire that owns Good Housekeeping magazine — and its famous Good Housekeeping Seal of Approval. Today, consumers, not marketers, rule the roost. Price usually signals quality.

Products 12

Products Productivity Retail Telemarketing 12

Harvard Business Review

FEBRUARY 5, 2015

Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization. A marketing department, for example, may focus on the value proposition and pay insufficient heed to the other two propositions. The Profit Proposition.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8