Harvard Business Review

DECEMBER 7, 2017

retail market at less than 10% as of the first quarter of 2017, online sales are growing at almost 10% per year. One retailer I know saw a 35% bump in sales when it gave customers the option of picking up merchandise in its stores that they had bought online.). All members (men and women) receive a 10% discount on merchandise.

Merchandising 12

Merchandising Retail Reis Discount 12

Harvard Business Review

SEPTEMBER 17, 2018

REI—an outdoor supplies company—sells inexpensive co-op memberships , and members enjoy members-only sales, free classes, even in-store “garage sales” of returned merchandise. Or someone who waits in line for hours for the next iPhone because they want to get it first.

Productivity 10

Productivity Products Reis Film 10

Harvard Business Review

JUNE 22, 2016

Customers no longer want anything that is mass-marketed. Outdoor retailer REI goes even further by holding events, classes, and service projects to engage with the local communities around its stores. They offer the “thrill of the hunt” for shoppers who enjoy discovering trending products at prices well below market.

Retail 9

Retail Discount Reis Supply Chain 9

Harvard Business Review

FEBRUARY 3, 2015

And the merchandising vice president had difficulty understanding why “product” was one of the categories we were discussing. Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages. I was stunned.

Brand 8

Brand Reis Objective Merchandising 8

Harvard Business Review

JUNE 23, 2014

Showrooming , once a worry primarily for consumer electronics retailers, is expanding into markets we might have thought exempt. A better look at the merchandise, and the benefits of touch and feel – but even more, for expertise that could guide their choice. It’s an unusual model, but a great design solution in a saturated market.

Retail 9

Retail Reis Price Banking 9

Harvard Business Review

MAY 22, 2013

By contrast, Miele, which makes and markets everything from kitchen equipment to household wares, runs 10 "Centers" in the United States. By contrast, the UK-based retailer, Tesco, has launched an array of "virtual" stores designed to sell products with no merchandise. Homeplus is now the market share leader in South Korea.

Retail 8

Retail Reis Merchandising Download 8