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Master your Metrics

Lead Change Blog

Mastering your metrics means knowing which measures best reflect the root cause of results. In a sense, traditional financial performance metrics like profit margin are blunt instruments when it comes to answering “why” questions. Changes in customer engagement or satisfaction metrics. Shrinking share of market.

Metrics 241
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From Resumes to Robots: How AI is Reshaping the Job Market.

Rich Gee Group

The technology is also extending to social media monitoring and interaction analyses, transforming qualitative attributes into quantifiable metrics. The Future Landscape of Job Searching: With AI set to handle end-to-end job search and application tasks, the job market will become more competitive.

Marketing 195
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Social Media Metrics to Monitor to Improve Your Content Strategy

Strategy Driven

Social media has become an integral part of many businesses’ marketing strategies. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not. However, simply having a social media presence is not enough.

Metrics 103
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Analytics and Metrics: Measuring Success in Digital Marketing for Business

Women on Business

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Metrics 100
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Effective Marketing Campaigns for Seasonal eCommerce Sales

Strategy Driven

Whether it’s Christmas, Black Friday, or summer sales, planning a marketing campaign for these special times can make a huge difference. In this article, we’ll explore some simple and effective strategies to help you create successful seasonal marketing campaigns for your eCommerce store.

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15 Important Recruitment Metrics That You Should Track

HR Digest

Hiring can be a straightforward process when you have your recruitment metrics clearly defined in front of you. Image credit – Freepik) These metrics can quantify the data you have at your disposal and knowing which recruiting metrics your company prioritizes can further simplify the process.

Metrics 52
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.