Marketing Meyer Operations 
Leading Blog
DECEMBER 4, 2019
In Covert Cows and Chick-fil-A , former executive vice-president and chief marketing officer, Steve Robinson explains that for Truett Cathy, founder of Chick-fil-A, the most important phase in the purpose statement was, “ by being a faithful Steward.” The stewardship idea guides their marketing. It’s about relationships.
N2Growth Blog
OCTOBER 20, 2010
Not Customer Focused : Leaders not attuned to the needs of the market will fail. link] Lori Meyer This is a great summary of the characteristics leaders must avoid to become and stay effective. link] Lori Meyer Thanks very much for your response…and for this great list. For more check out "Are You Ineffective?"
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N2Growth Blog
DECEMBER 2, 2010
Lori Meyer Thank you so much for this post. The act of operating in the truest best interest of others is the issue. And there’s no professional development without personal development… In this case, I suspect those leaders who find it difficult to express their compassion publicly could do so with some developmental work.
Harvard Business Review
MARCH 1, 2012
LinkedIn's commitment to this market is underscored by the 150 million career bios on its site — and the more than $260 million in revenue last year from businesses wanting extra ways of connecting with potential new hires. Last year, Meyer became an enthusiastic participant on quora.com, a popular knowledge-sharing site.
Harvard Business Review
APRIL 19, 2017
I’ve learned that truth from 40 years of conducting research in the fields of services marketing, service quality, and health services. Good marketing is not just about making promises; it’s also about keeping them. Be generous with customers when you absolutely must break your service promise to them.
Harvard Business Review
JANUARY 20, 2011
In a recent article in HBR, Chris Meyer and I argued that we'll see companies taking more and more ownership of externalities they could ignore because of changing sensibilities and better sensors (meaning detection and reporting of impacts by third parties). So what's behind the initiative? In a word: scale.
Harvard Business Review
JULY 27, 2017
To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer. Third, corporate VCs and accelerators are costly and complex to operate, turning them into a slow and expensive innovation tool. Top startups already have market leading solutions.
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