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Why Mission Statements Suck | In the CEO Afterlife

In the CEO Afterlife

Why Mission Statements Suck. Exxon Mobil Corporation’s mission is an example of a poor statement. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. The statement may be true, but it sure as hell isn’t motivating.

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Why Mission Statements Fail

LDRLB

I don’t know what got you out of bed this morning, but I do know that it probably wasn’t your company’s mission statement. There’s a good chance you don’t even remember the mission statement itself, but an even better chance it doesn’t inspire you to jump out of bed and head to work. Is it market share of products?

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Vision vs. Mission | N2Growth Blog

N2Growth Blog

In today’s post I’ll clearly explain the difference between vision and mission … As as a backdrop to answering today’s question, I want to share a simple organizational framework I developed several years ago to help executives gain a better understanding of leadership structure.

Blog 395
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Why Mission Statements Fail

LDRLB

I don’t know what got you out of bed this morning, but I do know that it probably wasn’t your company’s mission statement. There’s a good chance you don’t even remember the mission statement itself, but an even better chance it doesn’t inspire you to jump out of bed and head to work. Is it market share of products?

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Become a Brand Renegade

Leading Blog

To do that, we had to lean into a “brand renegade” mindset and apply it to our daily operations. Create a mission statement that goes beyond the basics. Instead of “here’s who we are and what we do,” our mission statement speaks to the brand identity we’re cultivating.

Brand 308
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A Manifesto’s Unbridled Power

In the CEO Afterlife

We believe we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. Apple’s is all about existing to make awesome products and operating under deep emotional principles. We’re constantly focusing on innovating.

Power 209
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Drinking the Talent Kool-Aid | N2Growth Blog

N2Growth Blog

Even worse is when those sound-bites are used in an attempt to make statements which embolden a corporate position that doesn’t really even exist to begin with.

Blog 366