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The Serendipity Machine

Mills Scofield

The power of viral marketing makes it sensible for Seats2meet.com to provide workspaces without asking for financial compensation. In return, they were able to get rid of their marketing department. The company understands it as the fabric out of which value is created in the network economy. Step 2: Inventing a Currency.

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8 Leading Areas for Change In Risk Management/Analysis In The Coming Years

Strategy Driven

Risk management helps them stay on top of the market challenges and trends in the relevant industry. However, markets and industries are dynamic concepts. Businesses across the world have become an integral part of the networked economy. All of this, at the same time, creates a network of risks. About the Author.

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Business School Professors Should Be Like Movie Directors

Harvard Business Review

Professors must think of themselves as experiential movie directors for a production of Global Business in the Networked Economy , orchestrating and coaching a multinational cast of actors through experiments – and stepping off of the stage for a broader purview. Script and direct large-scale complex simulations.

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What Uber’s China Deal Says About the Limits of Platforms

Harvard Business Review

On August 1 Uber announced that it is selling its Chinese brand and operations to Didi Chuxing for $1 billion, its annual burn rate in that market, in exchange for a 20% stake in the local competitor. Are there really global network economies? Do switching costs help sustain network advantages?

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You Need a Community, Not a Network

Harvard Business Review

As Linda Hill and her colleagues have described, the company needed expert knowledge as it navigated the technically and ethically challenging waters of pharmaceutical development and marketing. In our emerging super-networked economy, the next-generation leaders will increasingly be mobilizers, not directors.

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Why the Problem with Learning Is Unlearning

Harvard Business Review

In every aspect of business, we are operating with mental models that have grown outdated or obsolete, from strategy to marketing to organization to leadership. ” But in a networked economy, the nature of strategy, value creation, and competitive advantage change from incremental to exponential.

Porter 8