Remove Marketing Remove Network Economy Remove Technology
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The Serendipity Machine

Mills Scofield

The power of viral marketing makes it sensible for Seats2meet.com to provide workspaces without asking for financial compensation. In return, they were able to get rid of their marketing department. The company understands it as the fabric out of which value is created in the network economy. Step 2: Inventing a Currency.

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8 Leading Areas for Change In Risk Management/Analysis In The Coming Years

Strategy Driven

Risk management helps them stay on top of the market challenges and trends in the relevant industry. However, markets and industries are dynamic concepts. Businesses across the world have become an integral part of the networked economy. All of this, at the same time, creates a network of risks.

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Business School Professors Should Be Like Movie Directors

Harvard Business Review

But with more and more technologically disruptive change affecting our classrooms – through social media, wearable computing, Massive Open Online Courses (MOOCs), gamification, and so on – it’s time we shift away from the business school model of sage-on-a-stage. Script and direct large-scale complex simulations.

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What Uber’s China Deal Says About the Limits of Platforms

Harvard Business Review

On August 1 Uber announced that it is selling its Chinese brand and operations to Didi Chuxing for $1 billion, its annual burn rate in that market, in exchange for a 20% stake in the local competitor. Are there really global network economies? Do switching costs help sustain network advantages?