Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Strategy Driven
JULY 15, 2015
How is 'conversion' defined – opening the email? Wrong Time : Content is useful only at the time it's needed and won't be opened otherwise, even if your solution is needed later. Content marketing can help prospective buyers dispense suitable information 1. I get anywhere from 40-51% conversion with my content marketing.
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Strategy Driven
JUNE 15, 2015
Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. FREE COPY of a StrategyDriven Expert Contributor book †. Books typically valued from $14.95 - $29.95 Book value is not guaranteed.
Lead on Purpose
APRIL 7, 2012
Tip 5 in Management Tips: Harvard Business Review states the following: Successful leaders keep their minds open to new things because they know that no matter how high their level of mastery, there is always more to discover…. The Product Management Perspective: Technology and markets evolve and change more rapidly every year.
Strategy Driven
JANUARY 22, 2014
If you have a business or project going in this modern era, you need to include social media marketing in your long-term plan. If you approach this with enthusiasm as a planned part of your mission, you can make great use of these seven tips for social media marketing ! FREE COPY of a StrategyDriven Expert Contributor book †.
Strategy Driven
JUNE 11, 2015
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.
Strategy Driven
MARCH 3, 2020
I write about this in great detail in my newest book, Evergreen Talent. we have a record-high number of job openings. Unfortunately, many talent plans were written at a time when the labor market wasn’t nearly as tight as it is today. When’s the last time your company created a talent strategy? Three years ago? Five years ago?
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