First Friday Book Synopsis

NOVEMBER 4, 2012

Here are some recent posts that may be of interest: REVIEWS The Clash of the Cultures: Investment vs. Speculation John C.

Taylorism 80

Taylorism Taylor Blog Tips 80

First Friday Book Synopsis

APRIL 23, 2011

Here is an excerot from Laura W. Geller’s interview of Adam Segal for the “True Tales of Fortune” series featured by strategy+business magazine, published by Booz & Company. To read the complete article, check out a wealth of other resources, sign up for email updates, and obtain subscription information, please click here. * * * [.].

Innovation 75

Innovation Magazine Strategy Resources 75

Harvard Business Review

NOVEMBER 9, 2012

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).

CIO 13

CIO Chief Information Officer Norton Technology 13

Harvard Business Review

JUNE 24, 2011

Look at headlining comics Jim Norton and Robert Kelly. Their material gives the Latino and Pan-Indian markets a voice of pride. Rather, I see three traits in successful comedians that i-bankers should seek to emulate: brutal honesty, vulnerability, and allowing different voices to be heard. Brutal honesty. Giving everyone a voice.

Banking 17

Banking Norton Audience Learning-by-Doing 17

Harvard Business Review

DECEMBER 12, 2013

Kathleen Vohs and Yajin Wang of the Carlson School of Management at University of Minnesota, along with Francesa Gino and Michael Norton of Harvard Business School, conducted a series of studies looking at how ritual changed the experience of consuming a variety of foods. Compensation Marketing'

Norton 14

Norton Film Brand Participative 14

Harvard Business Review

JANUARY 16, 2015

This is evidenced, and perhaps brought on by, the number of news reports about hot new bots, a depressed job market still inching out of a global recession, and a much-discussed “skills gap” when it comes to STEM fields. “We were surprised by how consistent our results were,” reports Norton.

Norton 8

Norton Emotional Intelligence Outsourcing Ethics 8

Harvard Business Review

FEBRUARY 7, 2011

A decade ago, it was thought that the Internet would render buying more rational by dispensing wiith the marketing distractions of traditional stores, facilitating price and product comparisons, and freeing us from time pressure. Norton & Company, 2011). Psychotherapy for your e-tail therapy? It wasn't supposed to turn out that way.

Real Estate 15

Real Estate Norton Comparison Self-aware 15

Harvard Business Review

APRIL 3, 2014

What’s really significant, though, is that by buying WhatsApp, Facebook has signaled its intention of taking on Tencent, China’s biggest Internet company, which is trying to become the global leader in the instant messaging market. Tencent is pushing into markets outside China; it is keen to become the world leader.

Norton 11

Norton Globalization Price Airlines 11

Harvard Business Review

OCTOBER 23, 2013

Getting them to market demands more than corporate systems can handle, so they must beg for IT upgrades, recruit and budget themselves, and even take on sales responsibilities to explain innovations to customers — which adds to the workload. As my HBS colleague Michael Norton shows in his book Happy Money , giving to others boosts happiness.

Motivation 14

Motivation IPO Norton Open-book 14

Harvard Business Review

JULY 23, 2018

If we were designing a labor market from scratch today, it’s unlikely we’d create one that rewards only full-time employees. If we were designing a labor market today, we’d create a system that supports everyone who works. Tanased Heamathulin/EyeEm/Getty Images. Yet, in the U.S. Eliminate the Self-Employment Tax.

Insurance 14

Insurance Policies Entrepreneur Norton 14

Harvard Business Review

AUGUST 24, 2017

Jim Jacobs, president of Focus Insite, the market research firm based in West Chester, Pennsylvania, once worked with a colleague — we’ll call him Gary — who was not a good listener. Say something like: “You seem distracted. Is there anything I can help you with?”

How To 17

How To Follow-up Norton Case Study 17

Harvard Business Review

DECEMBER 24, 2013

Say goodbye to the glory of the “giant check” ceremony, the requisite Toys for Tots drop box, and the depressing ASPCA commercials: The ways corporations, marketers, and individual donors are approaching charitable giving is starting to change dramatically — for the better and worse.

Norton 13

Norton Retail Innovation Motivation 13

Harvard Business Review

JULY 18, 2014

Off the Bell Curve Pay Attention to Your “Extreme Consumers” Working Knowledge Marketers worry too much about the average consumer and don’t spend enough time thinking about “extreme” customers — those quasi-maniacs who passionately love or hate a brand. Norton of Harvard Business School. Avery and Michael I. And long lines ?

Norton 8

Norton Brand Sharpe Storytelling 8

Harvard Business Review

NOVEMBER 15, 2017

Recent research I conducted with Leslie John, Elizabeth Keenan, and Michael Norton of Harvard Business School investigated whether it’s possible to harness this desire to motivate people in specific ways. But just how far are people willing to go to achieve “completeness”?

Products 9

Products Productivity Positioning Norton 9

Harvard Business Review

DECEMBER 13, 2017

Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.

Products 9

Products Productivity Core Competence Management 9

Harvard Business Review

MARCH 11, 2015

To start, four researchers at the Rotman School of Management, Duke’s Fuqua School of Business, and the National University of Singapore did a study where they found that , when a liquor store changed from face-to-face to self-service, the market share of difficult-to-pronounce items increased 8.4%.

Banking 8

Banking Technology Norton Ryan 8

Harvard Business Review

DECEMBER 20, 2010

Its appearance marks a markets' phase transition from early adopters to mega-profits. Back in 1982 Norton Utilities launched its "Unerase" product. Undo matters, in other words, because its appearance almost always signals that a market has gone from fringe to mainstream, with profits set to follow. The feature?

Early Adopters 15

Early Adopters Norton Wilde Software 15

Harvard Business Review

OCTOBER 8, 2013

They might even convince you that spending this extra cash on the newest tablet on the market, or Daft Punk’s next album, will motivate them to work “harder, better, faster, stronger.”. Norton, and Elizabeth W. They will likely respond by asking for a cash reward in the form of a raise or bonus, which they can then spend on themselves.

Norton 15

Norton Morale Pharmaceuticals Banking 15

Harvard Business Review

MARCH 3, 2011

That night in 2006 newly appointed Federal Reserve chief Ben Bernanke mingled with CNBC anchor Maria Bartiromo, who asked about his recent congressional testimony, which had sent stock markets soaring. He told her he'd been misinterpreted, she reported the comments, and the markets plummeted, prompting a hail of criticism.

Media 15

Media Rogers Norton How To 15

Harvard Business Review

OCTOBER 16, 2018

In this episode, Youngme, Felix, and Mihir discuss whether there’s a market for a Netflix for News; debate the future of newspapers like The New York Times; argue about which Big Tech company (Apple, Alphabet, Amazon, Facebook) is most and least vulnerable; and offer their After Hours picks for the week. Download this podcast.

Download 15

Download Airlines Retail Brainstorming 15

Harvard Business Review

JUNE 4, 2015

Let’s say you’re in the market for some new towels. “When websites reveal their processes only to suggest poor options (say, an unattractive date), consumers react more negatively,” write Mohan, Norton, and Deshpande. Well then, I might suddenly be in the market. Babo Schokker. So far, so good.

Norton 8

Norton Retail CEO Discount 8