Six Disciplines

APRIL 27, 2011

” (Sam Decker, Decker Marketing). ” (David Daniels, Business & Technology Reinvention). “The approach is current and I love that it ties technology and systems with strategy. ” (David Daniels, Business & Technology Reinvention). Skip Angel, Random Thoughts of a CTO).

CTO 101

CTO Books Balanced Scorecard Norton 101

Strategy Driven

JULY 13, 2011

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

Harvard Business Review

JULY 25, 2014

He claimed that based on this insight he could anticipate their market moves one or even two steps in advance. At the same time, we continued to invest in long-term product development and overseas markets, knowing it was unlikely he could follow us in the short term.”. expansion, out-maneuvering Adelson in the domestic market. “We

CEO 14

CEO Norton Airlines Short-term 14

Harvard Business Review

NOVEMBER 9, 2012

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). Find Common Ground.

CIO 11

CIO Chief Information Officer Norton Technology 11

Harvard Business Review

OCTOBER 23, 2013

The most motivated and productive people I’ve seen recently work in an older company on the American East Coast deploying innovative technology products to transform a traditional industry. ” “We’re working on the most advanced technology.” ” “Our products change lives.”

Motivation 14

Motivation IPO Norton Open-book 14

Harvard Business Review

FEBRUARY 7, 2011

As the Internet and related technologies have turned money into an even less tangible and further removed concept than the plastic of credit cards, the result may be a new and largely unacknowledged contributor to our economic woes. Norton & Company, 2011). Psychotherapy for your e-tail therapy?

Real Estate 15

Real Estate Norton Comparison Self-aware 15

Harvard Business Review

JANUARY 16, 2015

This is evidenced, and perhaps brought on by, the number of news reports about hot new bots, a depressed job market still inching out of a global recession, and a much-discussed “skills gap” when it comes to STEM fields. “We were surprised by how consistent our results were,” reports Norton.

Norton 8

Norton Emotional Intelligence Outsourcing Ethics 8