Chart Your Course

FEBRUARY 29, 2016

As a strategic asset, it will create market shares for the company. Policies and procedures around the culture should be consistent, using an objective measure that works for anyone using it, including the staff and the management. As an asset, culture can generate revenue. It starts at the top and flows downward and outward.

Skills 100

Skills Company How To Hotels 100

Harvard Business Review

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

Marketing 15

Marketing Organization Content Storytelling 15

Harvard Business Review

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. If the prospect commits, you can move on; if not, you should identify the objection or barrier, and deal with it.

Commitment 8

Commitment White Paper Objective Price 8

Harvard Business Review

MARCH 6, 2012

When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. But if that's the focus, it's surely misplaced. The German car site motor-talk.de

White Paper 13

White Paper IPO Media Film 13

Harvard Business Review

MAY 5, 2016

I dubbed it “contact marketing,” and found it to be a surprisingly effective marketing technique. What exactly is contact marketing? It’s a fusion of marketing and selling, employing specific campaigns to connect with specific C-level executives and top decision makers. Elizabeth Grace Saunders.

White Paper 8

White Paper Marketing Rogers Competitive Advantage 8

Harvard Business Review

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. She had worried about that herself and cared deeply about making an objective decision.

Case Study 14

Case Study White Paper Analysis Brand Management 14

Harvard Business Review

AUGUST 11, 2017

A white paper published by the Workforce Institute and produced by Circadian, a workforce solutions company, calls absenteeism a bottom-line killer that costs employers $3,600 per hourly employee and $2,650 per salaried employee per year. Work objectives, goals, and deadlines are demanding. Not necessarily.

Company 8

Company Absenteeism Policies Bottom-up 8

Strategy Driven

DECEMBER 15, 2010

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. There also needs to be an understanding of how activities will support these objectives, and how success or failure will be measured.

Resources 50

Resources Process Constraint Objective 50

Harvard Business Review

AUGUST 23, 2012

Earlier this year, Federal government officials released two privacy reports — the White House's White Paper and the FTC's Final Privacy Report — that together describe a national privacy policy for the foreseeable future. Why E-mail Marketing Is King. Pin Down Your Customer Intelligence Objectives.

White Paper 17

White Paper Information Report Learning-by-Doing 17

Harvard Business Review

DECEMBER 15, 2015

Content marketers have started to tell stories with data, and best practices are quickly emerging. When I work on a data-driven content marketing project, I like to start by imagining my dream headlines or tweets: the discoveries that I would love my data to yield. jennifer maravillas FOR HBR. Finding your story.

Content 8

Content Marketing White Paper Media 8

N2Growth Blog

MAY 17, 2010

being pushed into the market is reaching truly overwhelming proportions. It’s been my experience that regardless of the subject, it is precisely when the noise becomes the loudest, that it’s most difficult for the consumer to extract quality and value from the market. And he was considered an expert!

Blog 333

Blog Leadership Consultative Follow-up 333

Harvard Business Review

JUNE 21, 2013

This is a fast-evolving feature of the IoT, around which industrial equipment markets have not yet aligned. Soon, however, it became clear how valuable such data would be to their colleagues in product marketing, and in turn to customer service and technical support. Mainly because of the level of data sharing involved.

White Paper 9

White Paper Policies Risk Management Competitive Intelligence 9