Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.

Brand 65

Brand Leadership Marketing Strategy Media 65

Strategy Driven

NOVEMBER 2, 2017

The flexibility of the format means your folders can contain anything from price lists and press releases to sales brochures or vouchers for special officers. Always keep tabs on the competition and any key developments in the field in which you operate. They not only boost awareness of your brand but also its identity.

Press Release 50

Press Release Apparel Brand Media 50

Strategy Driven

FEBRUARY 3, 2012

Business development has occurred primarily by accident or through market demand. This holds for corporate operating units and departments. You must always educate corporate opinion makers on how you function… and the skill with which you operate. Formula press releases and features, which can be locally customized.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

The Center For Leadership Studies

AUGUST 11, 2022

The unique synergies between the organizations enable CLS to develop and deliver personalized leadership training programs to the global market.

Hersey 40

Hersey Situational Leadership Leadership Globalization 40

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

APRIL 27, 2015

“They advised us to retain that as a strong part of who we are,” said Paul Choquette, a fifth-generation Gilbane who runs the Mid-Atlantic operation. billion, operated in an average of 15 countries, and had an average of 12,000 employees. “There’s a feel to a family business that clients in our space like.

B2B 8

B2B Press Release Construction Brand 8

Harvard Business Review

APRIL 11, 2017

Yes, too much involvement can lead to a fixation on incremental improvements that can be shepherded to market quickly, to impact the next quarter’s results. Operators in the business units love hitting goals and finding new efficiencies. But it also ensures that the innovation group isn’t drifting off into deep space.

Project 11

Project Innovation Press Release Survey 11

Harvard Business Review

NOVEMBER 14, 2012

Others had dipped their toes in the water, using the service as a PR message board, blasting out links to press releases and favorable news coverage. Any tool is only as good as the person operating it. Together, we trawled the web examining their targets' online habits. Some traditional pols weren't on Twitter at all.

Media 10

Media Press Release Covey PR 10

Harvard Business Review

DECEMBER 15, 2015

” Implicit in this: You can do more good operating outside the bounds of capitalism than within them. But there’s one theme in the rationale for the creation of the venture that really stands out: “Since our research is free from financial obligations, we can better focus on a positive human impact.”

Altman 8

Altman Press Release Constraint System 8

Harvard Business Review

MAY 31, 2012

This is reflected in the drop in stock price from an April high of about $45 to about $35 in late May (a market cap decline of more than $35 billion). Vague statements or press releases may accompany these events, rather than clear analysis. The same may be true of the London trader and his supervisor.

CIO 9

CIO Committee Risk Management Banking 9

Harvard Business Review

MAY 4, 2016

Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Here’s one of his bullet points: “Multi-year brand awareness-building and marketing campaigns contributed to 23X customer acquisition and >90% YOY customer retention.” ” Résumé Story.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

JUNE 17, 2016

An Apple press release claimed the new service would “transform mobile payments.” They need density—what’s known as a “thick market” in trading financial assets—more than just scale. Once it had a thick market there it moved on to other cities, and eventually other verticals.

Retail 8

Retail Business Model Press Release Strategy 8

Harvard Business Review

FEBRUARY 24, 2014

This discount is directly targeted to tablet makers (to be more competitive against iPads) as well as notebook manufacturers (to take on rivals that use Google’s Chrome operating system). For instance, when discount airlines started entering different markets, incumbent carriers typically panicked. to all of its customers.

Discount 8

Discount Airlines Price Licensing 8

Harvard Business Review

MARCH 2, 2015

In 2012, Congress gave the FAA until 2015 to develop rules for military, commercial, and privately-owned drones to operate in U.S. Drone operators will be regularly required, for example, to pass a written test, but won’t, as rumored, need to obtain a pilot’s license. But are the delays justified? Both the U.K.

Transportation 8

Transportation Proposal Technology Press Release 8

Skip Prichard

JANUARY 14, 2021

There needs to be a framework and model that leaders can follow, an operating model, so to speak. “Consumers today are tired of marketers and being constantly marketed to. Consumers today are tired of marketers and being constantly marketed to. It is my opinion that the interaction field model is the answer.

Brand 98

Brand Insurance Participative Open-book 98

N2Growth Blog

SEPTEMBER 24, 2010

I thought perhaps I was misunderstanding what was being said, so I decided to Google the phrase “Culture Trumps Strategy&# and found that Stanford offered an Entrepreneurship Lecture by this title, I found several CEOs using the phrase in speeches, press releases, etc., However, Cultural marketing simply makes sense.

Blog 366

Blog Strategy Brand Bottom-up 366