Marketing Operations Public Relations 
leaderCommunicator
FEBRUARY 6, 2019
Steve Zenofsky, Assistant Vice President, Public Relations for FM Global, is an incredibly thoughtful strategic communicator and definitely Someone to Know. Steve leads public relations at a $5.7 billion revenue company, which operates in more than 130 countries.
N2Growth Blog
DECEMBER 1, 2010
The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. The Market “is&# the Message : This view of messaging values the target audience above all else.
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N2Growth Blog
AUGUST 23, 2010
This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Operating in excess of that threshold will cause increased stress, lack of attention to detail and errant decisioning. Is your rubber-band stretched so tight that it’s about to snap?
Women on Business
JANUARY 18, 2013
If you operate a home décor company that strives to connect to style-savvy urban hipsters but your website is cluttered, and very UN-edgy, you’re going to be perceived as anything but hip. The same goes for your print collateral, which despite the digital takeover still has a place in modern marketing. Or, big execution. Your website.
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.
N2Growth Blog
AUGUST 9, 2010
All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. Well actually, no it’s not. Don’t fall into the rut of allowing your business to be trapped in a perpetual state of static thinking.
N2Growth Blog
OCTOBER 28, 2010
Rarely will you come across a static opportunity in the sense that it will stand idle and wait for you to act…Significant opportunities are not only scarce, but they typically operate on the principal of diminishing returns. Those who currently lead are aware that our times and this market demands flexibility and quick decision making.
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