The Horizons Tracker

NOVEMBER 23, 2020

operating at around 30-40% of normal levels. They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Of course, the corporate real estate market is not the only sector that will be affected by a shift to remote working. Shifting sands.

Reis 79

Reis Transportation Real Estate Tourism 79

Harvard Business Review

FEBRUARY 25, 2014

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

SEPTEMBER 12, 2012

The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. The companies thriving today are operating by a new set of rules — Social Era rules. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it.

Strategy 18

Strategy Disaggregation Reis eBook 18

Harvard Business Review

FEBRUARY 3, 2015

We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages.

Brand 8

Brand Reis Objective Merchandising 8

Harvard Business Review

NOVEMBER 3, 2015

All of these require year-round dedication to management and marketing, rather than once-a-year sales gimmicks. Outdoor retailer REI does this well across their channels including email, mobile, website, stores, in-store kiosks, and print. For instance, one of the most popular gifts last year was a gift card from Starbucks.

Retail 8

Retail Reis Price Discount 8

Harvard Business Review

MAY 14, 2015

The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. While many startups fail because of poor execution, I would argue that the majority fail because their product has no market. First, it’s easy to talk yourself out of a good idea. The difference is in intent.

Products 8

Products Productivity Reis Definition 8

Thin Difference

APRIL 11, 2019

Instead of operating top-down, power is distributed throughout the organization, giving individuals and teams more freedom to self-manage, while staying aligned to the organization’s purpose. Producer: owned by producers of commodities or crafts who have joined forces to process and market their products. Key Elements of Holacracy.

Organization 62

Organization ESOP Cooper Reis 62