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Research Shows Many B2B Startups Don’t Market Themselves

The Horizons Tracker

According to a study from the Smeal College of Business, marketing stands out as a highly effective strategy for early-stage business-to-business (B2B) startups seeking growth. Surprisingly, nearly half of these potentially benefiting firms opt out of any marketing endeavors.

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New to AI? Here Are 19 Powerful Beginner AI Prompts for Business & Servant Leaders

Modern Servant Leader

Sample Prompt: Translate the following text into French, German, and Spanish. Sample Prompt: Review the tone of the following text and suggest adjustments for a more positive delivery: 1.3. Sample Prompt: Analyze the following customer feedback data from the past quarter and identify the top three concerns. <INSERT

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Property Rights Have A Big Impact On Microentrepreneurs

The Horizons Tracker

These businesses operate informally and are unstable, which has significant political implications. Despite the widespread use of marketing by these millions of people, their marketing practices have not been extensively studied. Instead, marketing research has focused mainly on developed countries with advanced economies.

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Unlocking Digital Leadership: CIO Executive Search

N2Growth Blog

Digital leadership is not limited to technology-driven companies; businesses across industries recognize the need for influential digital leaders to stay competitive in the market. Firstly, executive search firms specialize in identifying and attracting top talent in the market.

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Proximity Helps Startups To Thrive

The Horizons Tracker

For instance, the study found that neighbors are far more likely to adopt one another’s technology, with this especially likely when the companies operate in different markets (and are therefore complimentary rather than competitive). This big sample helped them understand how nearly 11,000 pairs of companies interacted.

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How Startups Learn To Successfully Pivot

The Horizons Tracker

The pivots were grouped into four buckets: market; execution or operations; organization; or product or service. For instance, if the pivot was in the market dimension, the entrepreneurs would often change market segmentation, the route to market, or widen the market in some way.

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Research Explores How People With Criminal Records Can Return To Work

The Horizons Tracker

. “Having a criminal record is very costly in the labor market, but this cost can be superseded by specific credentials that likely signal an applicant’s reliability, which can be provided by existing programs and institutions,” the researchers explain.

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