Marketing, Operations and TQM - Leadership Digital

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity. About John.

Magazine

Magazine Brand Article Marketing

The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

FEBRUARY 6, 2015

It applies to service industries and manufacturing operations. Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Marketing’s importance was fully embraced in the 1960′s. Paying attention to quality can realize: Lower operating costs.

Quality

Quality Metrics Strategic Planning TQM

Brand Surgery ? excerpts from my Marketing Magazine article | In.

The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

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