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How To Help Your Team Think Like an Entrepreneur

Let's Grow Leaders

You don’t need to give someone full P&L responsibility to help them act like an owner of their part of the business. This could be a project, a market, and group of customers, or even a group of emerging leaders to develop. In general, try never to give responsibility without authority.)

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks.

Brand 260
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Consultants: Resistance Is Futile

N2Growth Blog

The room erupts with cheers and ACME is once again hired to save the Corporate P&L. The value propositions presented by ACME, all too often dazzles the decision makers with the creation of shareholder value through huge P&L benefits. Can you hear the creepy organ music?) If only ACME’s claims held true.

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Become a Brand Renegade

Leading Blog

We prioritized how to move the industry forward as a more mainstream, P&L-focused business. Thora Dowdell was formerly in marketing and sales before becoming a business partner with Sean, initially in the music recording industry and later in Club Tattoo. We didn’t care that “it’s never been done before.”

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Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand. Leadership.

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Be an Advocate for Yourself :: Women on Business

Women on Business

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.