Keep a List of Unethical Things You’ll Never Do
Harvard Business Review
MAY 30, 2016
I rationalized that I’d only be rearranging market shares, I wouldn’t be expanding the market. In Mistakes Were Made (But Not by Me ), Carol Tavris and Elliot Aronson discuss cognitive dissonance, in which people feel great distress when they see that they’d behaved at odds with their beliefs and values.
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