Marketing Payback Period Reputation Technology 
Harvard Business Review
JANUARY 31, 2013
Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention , the question is the same. They encourage viral marketing through early adopters. How can you accelerate customer adoption of the best solutions?
Harvard Business Review
NOVEMBER 24, 2015
Utility bills in major markets have been consistently increasing faster than inflation and are forecasted to continue to do so. In our experience, well-designed retrofits can deliver 20%-50% energy savings with fast payback periods. Here, new technology involving the Internet of Things has opened up tremendous possibilities.
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