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Ford's Impressive Sustainability Strategy

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. It's not easy, but it can drive real innovation and new thinking, as well as build customer loyalty that maintains or grows market share. (I

Strategy

Strategy PPM Long-term Short-term

Corporations Will Never Solve Climate Change

Harvard Business Review

DECEMBER 4, 2015

A recent UK report argued against the efficacy of voluntary measures, but the presence of 400 ppm CO 2 in the atmosphere should be enough to prove the point. Now we are left nearly empty-handed, with no meaningful regulation of greenhouse gas emissions, and no market-based mechanisms to control them, either.

PPM

PPM Policies Engineering Airlines

Ford's Impressive Sustainability Strategy

Corporations Will Never Solve Climate Change

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