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Leadership and Competition

N2Growth Blog

If you really want to understand a leader’s perspective on the market, ask them about their competition. I’m always on the lookout for new practitioners entering the market where we have practice areas, disruptive technology, or changes in the landscape that could disintermediate certain aspects of the market.

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30 Influencers Behind the Brands We Love

Lead Change Blog

What can we learn from these top digital marketers, and how do we engage and influence them? Tami Cannizzaro ( @tamicann ), Vice President, Marketing, IBM. Maria Poveromo ( @mariapoveromo ), Senior Director, AR, PR & Social Media, Adobe. Padmasree Warrior ( @Padmasree ), Chief Technology & Strategy Officer, Cisco.

Brand 346
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Be an Advocate for Yourself :: Women on Business

Women on Business

They need to be their own PR specialist every day. However, the companies that have formal sponsorship programs are few and far between. High performing women need to take control of their own career advancement. They need to advocate for an advocate or sponsor. Here are some suggestions: Be proactive, intentional, and strategic.

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But My Business Is Different… | N2Growth Blog

N2Growth Blog

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. Get outside of your old thought patterns and seek out people, technology, collaborative relationships, process and any other solutions that can improve your business.

Blog 305
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Leadership Strategies: Are You a Davos Woman?

Women on Business

Kate Leave a Comment Subscribe to and Follow Women On Business Subscribe to the Women On Business Newsletter Sponsored by Tradepub.com Connect with Susan Gunelius Publish Your Press Release on Women on Business Submit your press release to be published in the Business Women News section.

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Revisiting Our Masculine Side of Leadership :: Women on Business

Women on Business

He ” by Robert Johnson is about the myth of Perceval and the Holy Grail.