article thumbnail

Competitive Advantage from the Bottom of the Pyramid

LDRLB

The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. Prahalad , the brilliant management guru. Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP.

article thumbnail

Does a Mentor have to Breathe?

In the CEO Afterlife

I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. Prahalad and Henry Mintzberg joined me as silent colleagues. By applying Jacobs Suchard’s brands and businesses to HBR’s models, I was able to pin-point weaknesses and bring clarity to missing opportunities.

Mentor 228
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107
article thumbnail

Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part Two

First Friday Book Synopsis

His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services […]. Bob''s blog entries Albert Einstein Apple Berkeley Booth School of Business Brilliant Mistakes Brooke Manville C.K.

article thumbnail

Demonstrating the Entrepreneurial Spirit

Marshall Goldsmith

o Find your own market niche In the same way that successful entrepreneurs provide innovative solutions to market opportunities, you can work to develop a special competency that differentiates you from everyone else. Look for market needs that everyone else may not have considered. Be creative. Life is good.

Ulrich 134
article thumbnail

When is Spinning the Message a Good Thing?

Marshall Goldsmith

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. When is "spinning" a message a good thing? When it is wrong? It is just good business. . -

Prahalad 110
article thumbnail

Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part One

First Friday Book Synopsis

His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services and transportation companies. His primary focus has been to help client organizations renew […]. Bob''s blog entries Apple Brilliant Mistakes C.K.