Lead Change Blog
MAY 11, 2017
When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product.
The Horizons Tracker
JANUARY 30, 2022
The researchers used real-time data to assess the impact of social media activity on a firm’s stock price. The researchers noted that social media activity can induce both temporary price changes and also more enduring price changes, and argue that the more permanent changes are generally more desirable.
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Let's Grow Leaders
OCTOBER 8, 2014
When you succeed at something big, was it due to the market, the price, the positioning, the long hours, the social media campaign, the right leadership, the right employees? It’s easy to celebrate and move on, instead of taking the time to truly dissect the specific elements that led to that success.
The Horizons Tracker
MARCH 17, 2022
Research from Columbia Business School decries that notion, and indeed finds that investing in inclusiveness boosts the stock price of companies that do so. They find that when managers do this, they are not only twice as likely to be promoted to the CEO role but are also more likely to drive the stock market valuation of the company.
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Every go-to-market team knows the frustrations that come from a drawn-out sales process. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Strategy Driven
AUGUST 20, 2021
Marketing is everywhere in modern life, and understanding it is crucial to entrepreneurial success. Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you use daily! Pillar #3: Price. Let’s get going! Pillar #2: Place.
Strategy Driven
OCTOBER 25, 2021
However, Bitcoin prices tend to be highly volatile and its price fluctuates so much. In this guide, we will take a look at the Bitcoin price history. History of Bitcoin Price. If you look at the price of Bitcoin over the years, there is one standout feature. In 2011, Bitcoin was still trading at $17 USD.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
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