Remove Marketing Remove Price Remove Working Capital
article thumbnail

The Ten Commandments of Business Success

Women on Business

For Harper, it was deciding to franchise her business as a practical way to expand, when she could not get working capital, plus be assured of an ownership base that would strictly follow her dictates. Price, therefore, did not become the issue because the Harper method meant quality. Competitors appear.

article thumbnail

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Multinationals Are Doubling Down on Russia

Harvard Business Review

And while two years of shrinking GDP growth , sanctions , and a volatile ruble have led some companies like GM to leave the market, there has not been a large-scale exodus of MNCs from Russia. For multinational firms, Russia’s attractiveness lies primarily in the size and sophistication of its market.

article thumbnail

Creating Michelin-star Quality for the Masses

Harvard Business Review

But it's this set of beliefs that explains why Western companies fail to succeed in emerging markets where middle class consumers demand good quality at low prices, and why these companies struggle to develop value-for-money products for their home markets during slow growth times like these.

Quality 14
article thumbnail

Don’t Turn Your Sales Team Loose Without a Strategy

Harvard Business Review

When formulating a strategy, markets and segments are important categories to consider. But a market never buys anything. As a consequence, salespeople tend to sell to anyone they can, often at discounted prices to make a volume quota target. Only customers buy. ” And that is exactly what happens.

article thumbnail

What You Don’t Know About Sales Can Hurt Your Strategy

Harvard Business Review

Smartly reducing assets devoted to activities that earn less than their cost of capital requires good links with evolving market realities. ( Financing needs are in large part driven by the cash on hand and the working capital required to conduct and grow the business.

article thumbnail

Why Adding More Products Isn’t Always the Best Way to Grow

Harvard Business Review

The trick is, growth strategies have to fit the company’s current context, especially its brand promise and its target market. There it had become the market leader for e-commerce payment processing, but by 2015 it had some formidable rivals. market for e-commerce processing was saturated, went with the latter.