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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Strategies for Attracting and Retaining Top Talent in a Competitive Market

N2Growth Blog

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. The post Strategies for Attracting and Retaining Top Talent in a Competitive Market appeared first on N2Growth.

Marketing 221
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How Innovative Projects Get Funded

The Horizons Tracker

A new study by experts from Wharton and the University of Maryland looked at how companies fund projects. They found that between 1975 and 2018, established projects tended to get more money than new ideas. Using a special model, they explained why this happens, shedding light on how companies decide where to invest their resources.

Project 75
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Understanding the Role of Time-Lapse Cameras in Project Management

Strategy Driven

Project management can be a demanding and complex field that requires effective tools and strategies to ensure the successful completion of projects. Thankfully, in recent years, time-lapse cameras have emerged as a valuable asset in the project management toolkit. This can be useful for making reports and presentations.

Project 99
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Radical Uncertainty: Why Your Projects Fall Flat and What to Do About It

Leading Blog

That’s how humans approach remarkable challenges… and how I’m unconsciously going about one of my projects. For two months now, I’ve been racking my brain to boost the performance of a marketing tool that: Predicts the popularity of a Reddit post in a subreddit. For my project, I began by asking myself, What’s going on here?

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Streamlining Your Marketing Operations for Peak Efficiency

Strategy Driven

Unlocking the full potential of your marketing operations requires a precise blend of strategy, technology, and insight. Through strategic refinements and embracing new methodologies, your marketing can become a streamlined force capable of delivering outstanding results with increased efficiency.