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Are proposals worth it?

Women on Business

As a professional services firm, I spend an awful lot of my time preparing and submitting proposals. I am not a formal person, but I do know what I know so when I submit proposals whatever feedback I get is usually starts with how much the proposal was liked. Why not use the proposal to show your company’s personality?

Proposal 195
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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5

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How Do You Influence and Inspire People?

Lead Change Blog

Include rational arguments, market research, customer surveys, and case studies. Solicit positive comments from other high-profile people who will speak positively about your idea or proposal. Will you support my proposal? How can you reframe a current issue that your team is facing? Help People Reach Their Own Conclusions.

Influence 353
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Marketing After the Purchase: 4 Emails to Educate Your Customer (Jill Schiefelbein)

Let's Grow Leaders

Yet many digital marketers stop communicating once their marketing is successful and a purchase is made. If you’re not taking this opportunity to extend your marketing, you’re missing a potential gold mine. Propose scheduling a one-on-one personalization session. You can never stop paying attention.

Education 180
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What Makes P&G Great?

In the CEO Afterlife

I could talk about their brands, their global clout, their sales growth or their stock market value. P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity. The organization is structured in a way that almost every proposal requires concurrence from a peer.

Proposal 260
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When Things Don’t Go Your Way.

Rich Gee Group

The markets are unsettled. I presented my proposal with pricing. I then called them a number of times and finally got my ‘friend’ who informed me that based on my proposal, curriculum, and pricing, they were totally rethinking their focus. It’s been a crazy week. Heck, it’s been a crazy year.

Proposal 199