Modern Servant Leader
MARCH 19, 2013
Before social media, traditional marketing roles emphasized push responsibilities. Most marketers focused on advertising, promotions and creating awareness through disruption of unrelated content. With the emergence of social media technologies , this responsibility shifts from mostly push to mostly pull (inbound) marketing.
CEO Insider
OCTOBER 21, 2023
With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format. Do I Really Need Public Relations Too?
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leaderCommunicator
FEBRUARY 6, 2019
Steve Zenofsky, Assistant Vice President, Public Relations for FM Global, is an incredibly thoughtful strategic communicator and definitely Someone to Know. Steve leads public relations at a $5.7 Q&A with Steve Zenofsky, Assistant Vice President, Public Relations at FM Global.
Women on Business
SEPTEMBER 13, 2013
Customer Service Marketing Public Relations Small Business Strategy building relationships creating a better customer experience dawn elyse warden-reeder how to improve customer service keeping your business promise reputation in business warden ettinger group what customers want'
Women on Business
OCTOBER 25, 2013
Customer Service Leadership Marketing Personal Development Public Relations Small Business Strategy' This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us.
Lead Change Blog
MAY 28, 2021
With a background in public relations, marketing, and internal communications, HR had become an accidental specialty – I was a jack-of-all-trades and master of none. It didn’t take long to figure out that I wasn’t good at trying to be and do all the things to serve all the people.
Lead Change Blog
DECEMBER 16, 2014
What can we learn from these top digital marketers, and how do we engage and influence them? Bryan Kramer identified the 30 influencers and Leadtail analyzed over 20,000 of their public tweets, which included 9,413 links, 3,554 unique hashtags, 8,070 mentions/replies, and 2,589 retweets. How do they engage on social media as humans?
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