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I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO Insider

With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format. Do I Really Need Public Relations Too?

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How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. This new installment, edited by Robert L.

Insiders

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Someone to Know: Q&A with FM Global Assistant Vice President, Public Relations Steve Zenofsky

leaderCommunicator

Steve Zenofsky, Assistant Vice President, Public Relations for FM Global, is an incredibly thoughtful strategic communicator and definitely Someone to Know. Steve leads public relations at a $5.7 Q&A with Steve Zenofsky, Assistant Vice President, Public Relations at FM Global.

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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 101
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Manager, Public Relations – Adworkshop – Lake Placid, NY

HR Digest

Adworkshop is an integrated marketing agency providing strategic consulting and creative marketing solutions that. Manager, Public Relations - Adworkshop - Lake Placid, NY. The post Manager, Public Relations – Adworkshop – Lake Placid, NY appeared first on The HR Digest.

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A Tale of Leadership, Marketing and Blogging from Debbie Laskey

Eric Jacobson

For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. Question: What do you believe business leaders should know about the future of marketing? Third, create a strategy for content."

Blog 65
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.