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How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. This new installment, edited by Robert L.

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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 101
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A Tale of Leadership, Marketing and Blogging from Debbie Laskey

Eric Jacobson

For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. Question: What do you believe business leaders should know about the future of marketing? Third, create a strategy for content."

Blog 65
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Be Informed: 10 Job Titles You Won’t See In The Next Decade

Lead from Within

The rapid pace of technological advancement and evolving business models are transforming the job market at an unprecedented rate. Advances in communication technology and the growing emphasis on employee empowerment are reducing the need for middle management roles. As an experienced leadership coach.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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5 Reasons Using A PR Firm For Your Business Should Be On Your List In 2023

Strategy Driven

Being a “software as a service” provider company, you must invest in marketing for your product as much as your competitors do. Public Relations is a good option. If you are looking to create a more honest and reliable image of your company among your customers, public relations can help. It Is A Low-Cost Option.

PR 91
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Social Media Jobs, Roles & Responsibilities with Infographic

Modern Servant Leader

Before social media, traditional marketing roles emphasized push responsibilities. Most marketers focused on advertising, promotions and creating awareness through disruption of unrelated content. With the emergence of social media technologies , this responsibility shifts from mostly push to mostly pull (inbound) marketing.

Media 270