Harvard Business Review

MARCH 8, 2011

Academically, there are a multitude of studies which have found one superior to the other, in a variety of different markets, country, and controlling group cultures. However, as a result of pressure by some family members to cash out of the company in the early 1990s, the company listed 25% of its voting shares on the public market.

Ramaswamy 15

Ramaswamy Supply Chain Brand Short-term 15

Harvard Business Review

JUNE 12, 2013

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.

Ramaswamy 10

Ramaswamy Levitt Prahalad Christensen 10

Harvard Business Review

MAY 7, 2018

By Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, Google. Time Is of The Essence: How Leading Marketers Match Messages to the Right Moments. How Leading Marketers Get Time on Their Side. How Leading Marketers Get Ahead in Today’s Data-Driven World.

Advertising 8

Advertising Content Ramaswamy Marketing 8