Chartered Management Institute

DECEMBER 5, 2023

Mars gave Fiona a deep knowledge of everything from sales and marketing to general management, and she finally became global president of food, multisales and global customers at the company in 2015. I’ve not been to an investor meeting or a capital markets day where this isn’t the number one question on people’s lips.

Reis 104

Reis Learning-by-Doing Training Long-term 104

The Horizons Tracker

NOVEMBER 23, 2020

Earlier this year I wrote about the 5th edition of the Technology at Work report from Oxford University and Citi, which found that over half of the U.S. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. Shifting sands.

Reis 78

Reis Transportation Real Estate Tourism 78

Harvard Business Review

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery.

Retail 14

Retail Supply Chain Brand Loyalty 14

Harvard Business Review

JUNE 22, 2016

The use of technology by leading companies from Apple to Uber to personalize their offerings have raised people’s expectations. Customers no longer want anything that is mass-marketed. Outdoor retailer REI goes even further by holding events, classes, and service projects to engage with the local communities around its stores.

Retail 13

Retail Discount Reis Supply Chain 13

Harvard Business Review

JUNE 23, 2014

Showrooming , once a worry primarily for consumer electronics retailers, is expanding into markets we might have thought exempt. Backcountry.com and Zappos, for example, are excellent online retailers, but they haven’t displaced REI or the local shoe store, because people value that hands-on expertise.

Retail 11

Retail Price Reis Banking 11

Harvard Business Review

NOVEMBER 3, 2015

All of these require year-round dedication to management and marketing, rather than once-a-year sales gimmicks. Outdoor retailer REI does this well across their channels including email, mobile, website, stores, in-store kiosks, and print. For instance, one of the most popular gifts last year was a gift card from Starbucks.

Retail 8

Retail Reis Price Discount 8

Harvard Business Review

SEPTEMBER 12, 2012

The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. They see it as the purview of two functions: marketing and service.

Strategy 22

Strategy Disaggregation Reis eBook 22