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Talent That Gets It: How the AI-Savvy CMO Sources Marketing Masterminds

N2Growth Blog

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.

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August Jobs Report 2023

HR Digest

The release of the August jobs report 2023 by the Labor Department has provided valuable insights into the state of the job market in the United States. Despite the addition of 187,000 jobs, there are signs indicating a gradual cooling of the labor market.

Report 105
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Weak Jobs Report Stokes Recession Fears, U.S. Stock Market Enters Correction

HR Digest

stock market saw sold off for a second straight session on Friday, and the Nasdaq Composite confirmed it was in correction territory after a weak jobs report stoked fears of an oncoming recession. Stocks fell sharply a much weaker-than-anticipated jobs report for July ignited worries that the economy could be falling into a recession.

Report 52
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New Report Highlights The Growth In Emerging Market Unicorns

The Horizons Tracker

The report reveals that while the majority of unicorns remain based in the United States, the emerging market is rapidly catching up, with China alone home to around 40% of the unicorns in existence today. For instance, Sao Paulo is the only ecosystem in the region listed in the top 30 locations in the 2020 Startup Genome report.

Report 121
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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TGI Fridays’ Mass Closures Reports Mark the End of 1,000 Jobs

HR Digest

TGI Friday mass closure reports suggest that despite the rescue deal, not all of the company’s restaurants will continue to remain functional. Even if TGI Fridays’ mass closures were inevitable as the reports suggest, the poor handling of the situation and lack of communication with affected employees has left many disappointed.

Report 98
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Management and leadership in local government report

Chartered Management Institute

Leadership in Local Government CMI has partnered with the Social Market Foundation to explore the role that quality leadership and management can play in improving local government effectiveness.

Report 112
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Going to Market Smarter in the New Economy

Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. Reviewing, reporting, and refining for better results. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. Leveraging intent data.