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New Report Highlights The Growth In Emerging Market Unicorns

The Horizons Tracker

The report reveals that while the majority of unicorns remain based in the United States, the emerging market is rapidly catching up, with China alone home to around 40% of the unicorns in existence today. For instance, Sao Paulo is the only ecosystem in the region listed in the top 30 locations in the 2020 Startup Genome report.

Report 121
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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. This change is revolutionary in terms of marketing channels and how businesses analyze and respond to consumer behavior. Companies that leverage white label digital marketing services can effectively extend their capabilities.

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Innovative Real Estate Strategies for Today’s Market

Strategy Driven

A dynamic phase is currently undergoing the real estate market, influenced by a number of factors such as customer behavior, interest rates, and economic movements. Urban areas are witnessing a resurgence as remote work trends shift, while suburban and rural markets remain attractive for those seeking more space and affordability.

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Interview Questions for Power BI Reporting Roles

Strategy Driven

This blog will walk you through some crucial interview questions that might help you get a job in Power BI reporting if that’s your goal. Interviewers want to know how well you understand data modelling, report development, and common terminology. A: DAX is essential to create custom computations and aggregations in Power BI.

Report 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How Developing Countries Can Benefit From Green Technologies

The Horizons Tracker

The production of goods and services with smaller carbon footprints, also known as green technologies, is on the rise and presents numerous economic opportunities. “We are at the beginning of a technological revolution based on green technologies,” the authors explain.

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The Vital Secondary Market For Innovation

The Horizons Tracker

This highlights a robust secondary market for innovation, yet research from the Stanford Graduate School of Business suggests that this market is often overlooked when we think of innovation. The secondary market for innovation. The researchers pooled companies according to the similarity of the technologies they used.

Marketing 122
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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” Download the report today to discover more! The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.