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Strategies for Attracting and Retaining Top Talent in a Competitive Market

N2Growth Blog

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. Glassdoor revealed that 79% of adults would review a company’s mission and purpose before considering a role there.

Marketing 408
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Talent That Gets It: How the AI-Savvy CMO Sources Marketing Masterminds

N2Growth Blog

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.

Marketing 300
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Incentivizing Reviews May Not Benefit Companies

The Horizons Tracker

New research from BerkeleyHaas looked at whether giving people incentives to write online reviews can help sellers. This research has given us a new perspective on how reviews affect sales and profits. They wanted to see if offering incentives for reviews had any impact on day-to-day marketing.

Review 119
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A Salute to Book Bloggers

In the CEO Afterlife

And finally, the ability of publishers to effectively market every new book is a luxury of the past century. Beyond the challenge of breaking into the industry, the newbie author who lands a book deal faces the daunting task of marketing their baby. Lucky for me, marketing was an integral part of my past life.

Books 235
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Protecting Yourself Against Fraudulent Recruiters & Hiring Scams

N2Growth Blog

Today’s competitive job market can be rife with job offers and opportunities but also with scams. Online reviews, testimonials, and any relevant news can offer valuable insights. Given the high stakes, jobseekers must diligently differentiate legitimate and fraudulent offers. Similarly, scrutinize the job descriptions provided.

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Bring It: 7 Keys To A Great 3 Minute Startup Pitch

Terry Starbucker

It’s a formidable barrier to entry into the world of “ due diligence land ” where your idea and company will get a more comprehensive review – and even that won’t guarantee an investment, but at least you get a full shot. Get to the punch line – How will you make money?

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process?

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. Longer sales cycles. Larger buying committees. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. Reviewing, reporting, and refining for better results. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. Leveraging intent data.

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.