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Strategies for Attracting and Retaining Top Talent in a Competitive Market

N2Growth Blog

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. Glassdoor revealed that 79% of adults would review a company’s mission and purpose before considering a role there.

Marketing 221
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Talent That Gets It: How the AI-Savvy CMO Sources Marketing Masterminds

N2Growth Blog

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.

Marketing 300
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Incentivizing Reviews May Not Benefit Companies

The Horizons Tracker

New research from BerkeleyHaas looked at whether giving people incentives to write online reviews can help sellers. This research has given us a new perspective on how reviews affect sales and profits. They wanted to see if offering incentives for reviews had any impact on day-to-day marketing.

Review 115
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Why Every Company Needs an Online Store: Elevating Corporate Marketing Strategies

Strategy Driven

In this article, we will explore why every company needs an online store and how it can help elevate corporate marketing strategies. Cost-Effective Marketing Starting an online store can be less expensive than a physical store. Instead, you can invest that money in marketing your online store. Digital marketing is powerful.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Top 10 Tips for Improving Your Content Marketing Strategy

Strategy Driven

In the dynamic world of marketing, content remains king. Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Here are some tips to help you strengthen your content marketing strategy and achieve better results.

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The Performance Benefits of a Portfolio Review

Strategy Driven

Fortunately for those organizations with an effective Integrated Business Planning (IBP) process, the Portfolio Review provides a mechanism to navigate the complexities of product lifecycles, market dynamics, and resource allocation to meet the organization’s strategic objectives.

Review 93
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process?

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. Longer sales cycles. Larger buying committees. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. Reviewing, reporting, and refining for better results. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. Leveraging intent data.

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.