Leading Blog

DECEMBER 15, 2021

Beyond Collaboration Overload : How to Work Smarter, Get Ahead, and Restore Your Well-Being by Rob Cross (Harvard Business Review Press, 2021) The dilemma is that we all need to collaborate more to create effective organizations and vibrant careers for ourselves. When we get it right on the inside, we can do right on the outside.

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Books Leadership Open-book Wiseman 452

Jesse Lyn Stoner Blog

JULY 8, 2013

My insight on the topic is based on the corporate storytelling work I do on transformational leaderships as well as storytelling for influence and engagement. You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions).

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Storytelling Katz Magazine Tactics 183

Harvard Business Review

OCTOBER 19, 2023

But research that involved an analysis of quirky products sold by some 7,000 craft entrepreneurs on Etsy suggests that effective storytelling that helps people relate to such offerings can turn them into successes. This article shares three storytelling techniques that work.

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Products Productivity Storytelling Analysis 22

Strategy Driven

JUNE 13, 2024

In the dynamic world of marketing, content remains king. Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Here are some tips to help you strengthen your content marketing strategy and achieve better results.

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Marketing Strategy Content Marketing Strategy 113

Harvard Business Review

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

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Marketing Organization Content Storytelling 15

Harvard Business Review

JULY 16, 2013

Discussions about story and storytelling are pretty fashionable in marketing circles. On the other hand, I''m worried that too many marketers think that telling their story through advertising is enough. On the other hand, I''m worried that too many marketers think that telling their story through advertising is enough.

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Storytelling Company Marketing Strategy Media 11

Harvard Business Review

AUGUST 21, 2014

Marketers are getting increasingly sophisticated at tapping into those strong emotions, and they don’t need a full-length feature film to do it. So how do marketers go from 0 to tears in 30 seconds? In a word, storytelling. Storytelling is simply the means to the end. Branding Marketing'

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Marketing Storytelling Brand Supply Chain 15

Harvard Business Review

JULY 15, 2014

Given how fashionable storytelling is today, you’d think every market-centered company would have a person like this on staff to manage the collective memory of its brand. You could think of this role as a “corporate historian,” “official archivist,” or “chief storyteller,” but I prefer “folklorist.” Marketing'

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Marketing Storytelling Brand Marketing Mix 14

Harvard Business Review

FEBRUARY 4, 2014

In true WWE fashion, it could be brilliant storytelling that drives dedicated and lapsed fans alike to the millions of subscribers WWE is hoping for with the new digital service, or it could be a stubborn standoff between the will of the family that runs the organization and the core of its fan base. Branding Customers Marketing'

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Storytelling Audience Sports Company 11

Women on Business

JANUARY 11, 2011

When we don’t, we begin our internal storytelling, ‘He must be thinking this,” “She must be doing that.” For instance, we send someone an email requesting their participation, reaction, decision, and because we know when we sent it, we have a pre-conceived idea about when we might hear back from them.

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Press Release Discount PR Magazine 124

Harvard Business Review

MAY 21, 2018

This month will see the enforcement of a sweeping new set of regulations that could change the face of digital marketing: the European Union’s General Data Protection Regulation – or GDPR. Data-Driven Marketing. The science of storytelling and brand performance. Insight Center. Sponsored by Google.

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Marketing Advertising Constraint Storytelling 8

Kevin Eikenberry

OCTOBER 25, 2010

The seventh principle of communication is not only important, but a great strength of the author who is well spoken and has written on the role of storytelling in leadership (including his fine book, The Secret Language of Leadership , with affiliate link which I reviewed upon its release.

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Management Open-book Workshop Video 150

Harvard Business Review

AUGUST 9, 2016

Optimizing every customer experience to be useful and engaging at every touch point is a marketing imperative in today’s multi-channel, multi-screen world. Customers demand consistently superb experiences, and CEOs expect marketing executives to deliver them. Marketing Analytics Can Improve the Customer Experience.

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Marketing Organization Content Storytelling 8

Harvard Business Review

APRIL 25, 2013

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist ?

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Marketing Advertising Chief Information Officer Technology 15

Harvard Business Review

MAY 29, 2018

The marketing industry will be no exception. AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective. Data-Driven Marketing. The science of storytelling and brand performance. Using AI in Marketing. Insight Center. Sponsored by Google.

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Marketing Policies Technology Franchising 8

Harvard Business Review

JUNE 4, 2018

Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Recommendation engines not only generate useful data for analyzing customer desires; they can be harnessed to make tactical and strategic recommendations for marketers. Data-Driven Marketing.

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Engineering Marketing Advertising Brand Management 8

Harvard Business Review

OCTOBER 24, 2016

The most significant culture shift today for marketing teams is adopting an analytical marketing approach. The problem is that while marketers are thinking differently about their data, in many cases they’re not acting differently based on what the data is telling them. We all rely on it more than we care to admit.

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Marketing Metrics Market Segmentation Conference 8

Harvard Business Review

AUGUST 6, 2019

Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage. Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products.

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Brand Storytelling Products Productivity 15

Eric Jacobson

APRIL 29, 2022

Each year, after reading and reviewing dozens of new leadership books, I select my pick for the year's best new leadership book. All of Paul Smith’s three books on storytelling are must-reads for business leaders, salespeople and parents. Every great leader is a great storyteller. Today's Flashback: A look back to 2019.

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Books Storytelling Leadership Definition 118

Harvard Business Review

MARCH 11, 2013

But there is a larger lesson here: the power of storytelling to connect, inspire, and stick with us. Storytelling helps us overcome that dilemma. and fresh out of business school, he seemed perfectly positioned to bring the addictive soft pretzels to this new market. or Macbeth (how not to get that top job!). Raised in the U.S.

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Franchising Storytelling Shaw Entrepreneur 22

First Friday Book Synopsis

DECEMBER 31, 2012

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Tap Dancing to Work: Warren Buffett on Practically Everything Carol J. Loomis The Leaders We Need: And What Makes Us Follow Michael Macoby The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time [.].

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Blog Review Books McKinsey 80

Harvard Business Review

FEBRUARY 19, 2016

Every year the Cannes Lions International Festival of Creativity recognizes the best in advertising and marketing as practiced around the world. Strong visual storytelling. The results told us that while there is no magic formula for guaranteeing an impactful cause campaign, there are five ingredients.

Marketing 8

Marketing Storytelling Media Video 8

Harvard Business Review

APRIL 13, 2018

So whether you’re drafting website copy, a marketing brochure, an online article, or a press release, consider hiring professional storytellers to make the world-changing things you do mean something to regular people. The main reason: complex stories require different marketing approaches.

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Press Release Storytelling White Paper Magazine 15

Eric Jacobson

DECEMBER 17, 2019

Each year, after reading and reviewing dozens of new leadership books, I select my pick for the year's best new leadership book. All of Paul Smith’s three books on storytelling are must-reads for business leaders, salespeople and parents. Every great leader is a great storyteller.

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Books Storytelling Leadership Definition 123

Harvard Business Review

MARCH 18, 2013

The creation of a successful advertising or marketing campaign requires a tricky formula. Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix. Brands like ours need highly creative content — lots of it.

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Advertising Marketing Storytelling Brand 10

Harvard Business Review

SEPTEMBER 3, 2014

Storytelling is key to a strong brand and culture — if it’s done right. Here are some principles that guide my own work, gleaned from market research, social science, and storytelling best practices. This is where the art of storytelling comes into play. Branding Marketing Organizational culture'

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Storytelling Document Restructuring Brand 14

ExactHire - Leadership

OCTOBER 13, 2021

In 2021, as the pandemic continues, and the Great Resignation upends the labor market , and the reckoning with the country’s decades-long skills gap arrives, companies are pulling out all the stops to fill positions with the best talent possible. Review your notes on exit interviews with parting employees. Let them know the next steps.

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Brand Storytelling Strategy Diversity 52

Strategy Driven

MAY 20, 2024

Editing: Reviewing and editing content to ensure it meets quality standards. They may write articles, product reviews, tutorials, and more. Skills Required: Social media expertise, creativity, communication skills , analytics, and marketing knowledge. Content Creation: Writing, filming, recording, or designing content.

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Content Storytelling Audience Film 86

Strategy Driven

NOVEMBER 17, 2010

Some knowledge transfer methods to consider are mentoring, social networks, Communities of Practice, After Action Reviews, and storytelling programs. He has a marketing communications degree from Bradley University. From this point on, it is critical that you follow the needs of your audience. What are their preferences?

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How To Tacit Knowledge Mentor Intellectual Capital 62

Harvard Business Review

MAY 18, 2018

At Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. Our tool, Metis, analyzes data from online reviews and social media to uncover problems and opportunities. We began by studying the market. Data-Driven Marketing. Ron Berg/Getty Images.

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Hotels Loyalty Fashion Brand 8

Harvard Business Review

MAY 17, 2018

Feedback loops and other methods of data-driven storytelling are our favorite way that people analytics makes culture transformation happen. In this way, data storytelling is a lightweight way to build trust among stakeholders and bring behavioral science to culture transformation.

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Process Strategy Benchmarking Storytelling 16

Harvard Business Review

MAY 28, 2018

With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. Data-Driven Marketing. The science of storytelling and brand performance. The situation was untenable.

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Retail Audience Budgeting Advertising 8

Harvard Business Review

MAY 9, 2013

GE, perhaps more than any other major company, is dedicated to the use of data visualization as a key part of its marketing and communications efforts. In trying to do that, the marketing communications brand group is always searching for compelling ways to bring these challenges to life. And how do you define success?

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Storytelling Airlines White Paper Audience 13

Harvard Business Review

MAY 15, 2012

He's a great storyteller, but there are lots of great storytellers in the world. But since then he has written seven mass-market books, some aimed at general audiences and some targeting specific industries such as health care and education. Ahead of the book launch, I had a long discussion with a reporter about Christensen.

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Christensen Succession Storytelling McKinsey 14

Harvard Business Review

NOVEMBER 9, 2018

” As it turns out, for eighteen years Tom had received stellar performance reviews and top bonuses on the strength of his performance. “Executive presence” was mentioned in several reviews as an improvement area, but without any specifics, Tom had no idea what the real issue was and how damaging it could be to his career.

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Career CFO Sample Execution 15

Harvard Business Review

JUNE 7, 2018

Data-Driven Marketing. The science of storytelling and brand performance. To understand which capabilities matter most, we studied a subset of top-performing companies, as defined by increased market share, self-described excellent pricing decisions, and execution of regular price increases. Insight Center. Sponsored by Google.

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B2B Price Survey Company 15

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early. Go to new places.

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Innovation Marketing Incubator Class 19