CEO Blog

DECEMBER 27, 2010

Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. Al Ries is one of my brand heros. Marketing cannot fix a bad product. It inspires me to remain active in Social Media. Sometime the Time Management Guy in me questions if it is a good use of time.

Brand 189

Brand Blog CEO Ries 189

Harvard Business Review

APRIL 5, 2012

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. Thus, any gain in marketing efficiencies is just not worth the risk.

Trout 14

Trout Ries Brand Retail 14

Ask Atma

MAY 5, 2012

for business models draws on the work of several very bright entrepreneurs and thinkers, including: Alex Osterwalder, Steve Blank, Eric Ries, and Ash Maurya. What about doing market research?” process, some market research can still be done during the idea development stage. In this article, my description of management 3.0

Business Model 93

Business Model Ries Agility Entrepreneur 93

Rajesh Setty

JULY 16, 2013

Some entrepreneurs quip back citing examples from Alexander Graham Bell to Steve Jobs who could not or did not do market research respectively but went ahead with amazing innovations. Because the ecosystem has to match the market needs and the phase of the company and both keep changing along the way. All the best!

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Ries Reis Audience Entrepreneur 70

Harvard Business Review

MAY 21, 2012

Staring at this mash up of Mardi Gras and the bar scene from the first Star Wars movie, I realized my traditional marketing background had left me feeling unarmed behind enemy lines. The four P's of marketing felt like collateral damage, but maybe war was the wrong lens through which to view this new world. Why did it feel this way?

Marketing 14

Marketing Trout Ries Brand 14

Harvard Business Review

DECEMBER 18, 2012

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics." These methods can become major marketing channels, customer-service delivery channels, and new ways of gathering intelligence.

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Metrics Media Ries Reference 18

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

JULY 11, 2011

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. But these serial-entrepreneurs-turned-authors think that they can also make their traditional books compelling to tech-savvy readers by using 21st-century production, distribution and marketing strategies.

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Ries Godin Marketing Strategy Brand 10

Harvard Business Review

MAY 25, 2012

The widespread adoption of Eric Ries 's work beyond Silicon Valley has been a godsend for innovators. The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas.

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Ries Business Model Entrepreneur Agility 16

Harvard Business Review

APRIL 23, 2014

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. They became a tight group as they went down to the factory floor and built products together and looked at market research together. According to their 2013 Year-in-Review, in the first year, Ries trained 80 coaches exclusively dedicated to FastWorks.

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Ries Waterman Finance Learning-by-Doing 11

Harvard Business Review

NOVEMBER 13, 2017

In 2001 the list of companies with the highest market caps was dominated by blue chips. The market now rewards the long-term vision and continual investment in new growth represented by these younger enterprises. Besides exposing existing markets, a TAP mindset uncovers potential opportunities before there’s a market for them.

CEO 8

CEO Consensus Management Metrics 8

Harvard Business Review

APRIL 30, 2014

For companies seeking to innovate, adapt to change, and maintain an edge in fast-moving, competitive markets, a questioning culture can help ensure that creativity and adaptive thinking flows throughout the organization. Ries points out that at most companies, “the resources flow to the person with the most confident, best plan.

Company 11

Company Ries Christensen Innovation 11

Harvard Business Review

JUNE 13, 2014

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. It may be tempting to skip brand development in the rush to get a new product to market. That’s what “brand-led” means.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

APRIL 2, 2013

They have marketing departments retaining outside social media consultants. They pay content marketing firms to write company blogs and produce YouTube videos. While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience.

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Ries Brand Early Adopters Media 8

Harvard Business Review

OCTOBER 8, 2014

The goal, says Eric Ries of The Lean Startup fame, is to create a minimum viable product that you’ll fully expect to iterate over time. financial markets and mentioned his indictment — and subsequent exoneration — during the crisis, I received an angry note from his wife: why did you have to include that ? Own your failure narrative.

Ries 14

Ries Open-book Competitive Advantage Education 14

Harvard Business Review

MAY 30, 2018

You’re probably familiar with the “minimum viable product” of Eric Ries’ Lean Start-Up fame; but here I’m talking about the acronymically identical “minimum viable pilot.” ” That is, targeted tests designed to deliver unambiguous insight into business value. Think “lean pilots.”

KPI 9

KPI Innovation Ries Banking 9

Harvard Business Review

OCTOBER 30, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. So what happened? In fact, what happened is activist investors.

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Ries Long-term Short-term Price 8

Harvard Business Review

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Marketers have an opportunity to redefine brand roles in every industry.

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

OCTOBER 1, 2012

So how do you empower your corporate innovators to bring their ideas to market? If they'd been able to pay the same amount for different packaging on the open market, what would the outcome have been? Free access to salespeople, manufacturing capacity and marketing dollars all can inhibit the generation of sustainable business models.

Innovation 15

Innovation Company ROI Maturity 15

Harvard Business Review

AUGUST 7, 2012

The Lean Start-Up movement, as exemplified in Eric Ries' book The Lean Start-Up , has appropriately focused a great deal of attention on the hard decisions and techniques required to create a company from nothing. And what lessons can be applied to the early decisions you make as a start-up? Scaling Akamai — Part 1: A Little Fat.

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P&L Lewin EBITDA Ries 14

Harvard Business Review

MARCH 22, 2011

They worked on numerous initiatives in large, growing markets that were adjacent to or somewhat related to HP's existing business. But they only looked at opportunities in what were already billion dollar markets. They then researched and analyzed the markets, segmented them, and developed products. Their ideas made sense.

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Ries Agility Market Segmentation Christensen 13

Harvard Business Review

AUGUST 16, 2016

” Lean startup, popularized by writers and entrepreneurs like Eric Ries and Steve Blank, can deliver big benefits inside big companies. Marketing folks feel that could damage the brand, and the general counsel’s office frets about legal risks. Show customers barely-working products with rough edges?

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

APRIL 26, 2013

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. Corporate leaders can take steps to encourage this kind of market-based learning.

Ries 8

Ries Telecommunications Business Model Competitive Advantage 8

Harvard Business Review

MAY 13, 2014

Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. Marketing plays a catalyst role, providing growth funding. For example, GE incubated an energy storage company (“ Durathon ”), which has gone from the lab to a $100 million business in five years.

Six Sigma 8

Six Sigma Incubator Payback Period Ries 8

Harvard Business Review

OCTOBER 3, 2012

Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. As a result of all the attention, we have a phenomenon TechCrunch has dubbed " The New Silicon Valley Douchebag." It's boring and grueling, and that part is never part of the movie."

Entrepreneur 19

Entrepreneur Ries Hammer Technology 19

Harvard Business Review

OCTOBER 3, 2012

Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. As a result of all the attention, we have a phenomenon TechCrunch has dubbed " The New Silicon Valley Douchebag." It's boring and grueling, and that part is never part of the movie."

Entrepreneur 19

Entrepreneur Ries Hammer Technology 19

Harvard Business Review

OCTOBER 17, 2012

He lays out the theory that has changed the way we think about innovation: disrupters enter the market with low-end or new market innovations and eventually upend an industry. Whether disruptive innovation involves a product, service, company, or especially, an individual, Christensen provides a robust theory for learning how to lead.

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Books Christensen Ries Disruptive Innovation 13

Harvard Business Review

OCTOBER 3, 2014

When CEOs set out to conquer new markets or undertake billion-dollar acquisitions, we’d hope they’d at least sought out some consensus from their trusted advisors. Instead of driving consensus, “the market breaks the vicious circle [of having to convince a variety of stakeholders].” Consensus is a powerful tool.

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Consensus Innovation Company Ries 13

Harvard Business Review

JULY 16, 2013

They recognize that as UX eclipses traditional brand marketing, they need to be more hands-on with their products. The gap is growing between traditional sales-and-marketing-driven behemoths with their "customer-centric" approach and the new breed of organizations like Square and Zipcar, who have a "UX-centric" culture.

Leadership 10

Leadership Ries CEO Products 10

Harvard Business Review

AUGUST 28, 2013

This was the advice I got from a marketing guru when I asked for his help with titling my second book. This is what that marketing guru was trying to tell me. But the opposite can be true, too: for instance, Sarah Milstein and Eric Ries designed the 2013 Lean Startup Conference with the intention of inclusion.

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Ries Conference Diversity Marketing 10

Harvard Business Review

NOVEMBER 22, 2012

One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. Ray, too, had her own immersion experience, albeit in Albany, New York, where she started as a food buyer for a gourmet market, eventually teaching 30 minute cooking classes when they couldn't find a chef who would accept their low rates.

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Reputation Ries Case Study Kotter 9

Harvard Business Review

MAY 30, 2013

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. The language has been widely adopted, and that includes some folks who haven''t yet had the chance to read Ries'' work or digest the ideas behind it. One of these young entrepreneurs in particular stood out.

Company 9

Company Ries Maturity Innovation 9

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth. About John.

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Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

NOVEMBER 7, 2018

This approach to structured experimentation from the entrepreneur’s perspective, popularized by Eric Ries’ The Lean Startup with concrete steps for how to de-risk the venture in the most capital efficient way , has been widely embraced as the gold standard for how to approach the commercialization of radical new ideas.

Cost 8

Cost Decentralization Finance Entrepreneur 8

Harvard Business Review

FEBRUARY 13, 2017

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. You’re working on a new venture and you know you’ve got to create a plan to execute it. Not so fast.

Planning 9

Planning Benchmarking Project Competitive Advantage 9

RapidStart Leadership

MAY 9, 2017

The mine is part of Compass Minerals , a conglomerate with a market capitalization of $2.5 Eric Ries Click To Tweet. Today the Goderich mine is the largest salt mine in Canada and is one of the most productive salt works in the modern world. Persistence – The Takeaway. A pivot is a change in strategy, not vision.

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Ries Bottom-up Objective Incentives 120

Harvard Business Review

APRIL 27, 2015

Likewise, no matter how slick your company’s online idea market, it won’t yield many high-value ideas if your associates haven’t been taught to think like innovators. differ­ent risk cate­go­ries (incremental improvements versus speculative ventures); and differ­ent time horizons.

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Innovation Company Engineering Supply Chain 8