Remove Marketing Remove ROCE Remove ROIC
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What If Companies Managed People as Carefully as They Manage Money?

Harvard Business Review

A veritable alphabet soup (ROA, RONA, ROIC, ROCE, IRR, MVA, APV, and the like) exists to measure our financial capital. In other words, they connected with people who could help them with customer issues, such as staff in finance, legal, pricing, or marketing. How can we manage human capital better? Measure it.