In the CEO Afterlife
DECEMBER 18, 2014
You focus on that 20% to generate a high ROE (return on effort). It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds.
Joseph Lalonde
MAY 24, 2014
Image by Karen Roe. Jeremy is Officevibe’s cofounder and is in charge of all marketing efforts and business development for the company. It is only after you hang up the phone and start to towel off that you realize that you still haven’t rinsed the shampoo out of your hair. Consider this a wake-up call.
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Strategy Driven
JANUARY 17, 2014
Those making this shift will gain a significant ROE – Return on Empathy. As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. Investing in Empathy.
The Horizons Tracker
SEPTEMBER 9, 2024
After all, at its heart, it is an unpredictable and uncertain process that requires entrepreneurs and their teams to pivot as circumstances and market conditions change. The researchers explain that the entrepreneurial journey is nothing if not an emotional one.
Harvard Business Review
DECEMBER 5, 2012
While it's completely understandable why designers, product managers and marketers might conflate them, reality suggests that a great user experience doesn't necessarily generate engagement any more than meaningful engagement inherently assures a great user experience.
Harvard Business Review
AUGUST 29, 2011
I just came across a CNN story about how new hires at marketing agency Euro RSCG told their CEO that they want to come in at 10 or later, have free food and a Pilates room, and get reimbursed for their personal trainers. Offer your employer superior ROE — return on employee. Take the first decent job that's offered to you.
Harvard Business Review
APRIL 4, 2016
What is Return on Equity (ROE)? Unlike ROA, you want the ROE to be as high as possible, but there are limitations. Knight explains that “one company may have a higher ROE than another company because it borrowed more money and therefore has greater liabilities and proportionately less equity invested in the company.
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