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What do Free Samples Have to do with Your Business?

Women on Business

Marketing free samples retail marketing' This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us.

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7 Market Research Mistakes You Should Never Make

Women on Business

NEWS AND INSIGHTS UPDATE: With so many free and affordable market research tools available to businesses today, it’s not surprising that companies aren’t getting the information they need (or they’re not interpreting it correctly). Using insufficient sample sizes. Generalizing beyond your sample.

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The Company I Keep: How Leonard Lauder Built Estée Lauder

Leading Blog

She pioneered the “sales technique of the century:” the free sample. Estée Lauder was built on the free sample. If you launch into the heart of the market, there’s always someone who will sell a similar product cheaper than you, and you have no way to go but down in what becomes a race to the bottom. Here are some I pulled out.

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Corporate Half-Life: When It’s Time to Move On

Rich Gee Group

This will not only keep you engaged but also boost your market value. Make sure your LinkedIn is current, ask for endorsements, and gather any work samples that showcase your contributions. Do Your Market Research: Find out what peers in your role are earning. There are tons of online courses, webinars, and networking events.

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Research Shows Startups Run by Women Are More Successful

Women on Business

The most common positions held by female executives were within Sales & Marketing roles, accounting for 27% of the total population sample. The overall median proportion of female executives is 7.1% at successful companies and 3.1% of privately held companies have a female founder, 6.5%

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The Bull who withstood the Monster

In the CEO Afterlife

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

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Is Blogging Dead?

N2Growth Blog

” If you read this article it would lead you to believe blogging is in decline and on it’s way out as a marketing tool. The statistics quoted from the University of Massachusetts study infer because blogging is in decline amongst a small sample group, therefore blogging must be on its way out. To extend marketing efforts.

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