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Research Shows Many B2B Startups Don’t Market Themselves

The Horizons Tracker

According to a study from the Smeal College of Business, marketing stands out as a highly effective strategy for early-stage business-to-business (B2B) startups seeking growth. Surprisingly, nearly half of these potentially benefiting firms opt out of any marketing endeavors.

B2B 52
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Elevating Business Triumphs Through Strategic Management and Trailblazing Tactics

Strategy Driven

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. From the boardroom to the frontlines, businesses must continually adjust to changing market dynamics and evolving consumer preferences.

Tactics 98
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Unlocking Digital Leadership: CIO Executive Search

N2Growth Blog

The Importance of CIO Leadership in the Modern Business Landscape In today’s rapidly evolving business landscape, digital leadership has emerged as a critical factor for success. As technology continues to advance at a rapid pace, it becomes imperative for organizations to adapt and leverage digital strategies to stay competitive.

CIO 403
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How Startups Learn To Successfully Pivot

The Horizons Tracker

Our findings bring clarity to the tension between the two approaches of strategy formation, as they qualify the conditions that make each approach valid,” the researchers say. The pivots were grouped into four buckets: market; execution or operations; organization; or product or service.

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When Focused Attention Isn’t The Best Thing

The Horizons Tracker

Colgate’s entry into the ready meals market is a good example. The transcripts were pulled from a random sample of half of the S&P 500. The results show that focus was the best strategy for the majority of organizations, but that it’s not an approach that should be universally applied.

Sample 126
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Essential Tips To Boost Your Crowdfunding Strategy

Strategy Driven

More and more new entrepreneurs are looking for alternative funding strategies to gather their starting capital. Indeed, a crowdfunding platform can act as a market research strategy, as you can measure the appeal of your idea through the monetary backing you receive. However, platforms such as Kickstarter or Fundable are busy.

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How to Create a Personal Brand Strategy Statement

In the CEO Afterlife

To do that, you’ll need a brand strategy. The strategy and the positioning for a personal brand isn’t that different from a product or service brand; your intent is to position yourself in the best way possible to achieve the desired objective. Joe’s Target Group: Executive Recruiters and Corporate Boards.

Brand 100