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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221
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Strategies for Attracting and Retaining Top Talent in a Competitive Market

N2Growth Blog

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. Be specific about the role’s expectations, including day-to-day tasks and the skills required for success.

Marketing 221
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When Skills Are Mismatched In The Labor Market

The Horizons Tracker

While it would be lovely to believe that everyone is well matched to their role and no skill goes to waste, the reality is that the labor market is riddled with the poor allocation of skills. Research from Boston College explores how the relative levels of skills mismatching vary according to the business cycle.

Skills 140
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Executive Search for Legal Services: Balancing Scales and Skills

N2Growth Blog

In today’s market, the best legal executives are those who can balance deep expertise with the ability to think strategically across multiple dimensions. The best talent is usually not on the market—they’re in the market,” as many seasoned leaders will attest. What Defines a Top-Tier Legal Leader?

Execution 195
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The Untapped Market Of People Skilled Through Alternative Routes

The Horizons Tracker

In a recent article , I looked at how skills-based recruitment can help people who are traditionally overlooked get given a fair crack in the labor market. Such individuals often lack formal qualifications and are instead skilled through alternative routes. A recent video highlighted 15 jobs that were once dominated by STARs.

Skills 98
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7 Signs That Quickly Identify Someone With Bad Leadership Skills

Lead from Within

Here are seven signs that clearly identify someone with bad leadership skills: Poor Communication: Ineffective leaders often fail to clearly convey expectations, provide feedback, or maintain open lines of communication. Resistance to Change: In today’s fast-paced market, adaptability is key.

Skills 180