Leading Blog

NOVEMBER 22, 2011

“Demand creators figure out how to solve the big and little hassles we all face—and they make our days easier, more convenient, more productive, and simply more fun,” writes Adrian Slywotzky in Demand. Slywotzky has identified six insights and behaviors of demand creators: Make it Magnetic. Fix the Hassle Map. Launch is a mind game.

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First Friday Book Synopsis

SEPTEMBER 13, 2011

Slywotzky is a consultant and author of several books on economic theory and management. He graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman.

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First Friday Book Synopsis

MAY 17, 2011

Slywotzky and David J. The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow’s Profits Adrian J. Morrison with Bob Andelman Crown Business (2003) Note: I recently re-read this book before beginning to formulate questions for an interview of Skywotsky.

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First Friday Book Synopsis

MAY 21, 2011

Slywotsky with Karl Weber Crown Business (2007) Dimensions of “a new strategic imperative&# I have read all of Adrian Slywotzky’s previously published books and reviewed most of them. The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs Adrian J.

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Rajesh Setty

SEPTEMBER 1, 2008

For a brilliant explanation of the concept, please refer to Adrian Slywotzky’s work. Overview can be found in this book “ How to Grow When Markets Don’t &# All the best! Of course, not at this scale but the thinking has to be the same.

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