Leading Blog

MARCH 4, 2024

Its market cap is over $2 trillion. Chances are, you’re one of a billion people that use its flagship software. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2023, its market cap reached $2.5 You know this company. Its profit margin is higher than Google’s.

Innovation 422

Innovation Engineering Incubator Bottom-up 422

Lead Change Blog

FEBRUARY 25, 2014

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry. His background consists of an MBA from The University of Texas at Austin and working for companies like Deloitte, IBM, and BMC Software. When we do, the goals will be to limit the consequences, take [.]

Software 306

Software Leadership Development Industry Marketing 306

Lead Change Blog

MAY 13, 2014

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry and named one of the Top 100 Thought Leaders in Trustworthy Business by Trust Across America in 2014.

Software 311

Software Leadership Development Industry Marketing 311

Lead Change Blog

OCTOBER 17, 2013

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry. His background consists of an MBA from The University of Texas at Austin and working for companies like Deloitte, IBM, and BMC Software. Joy Guthrie: When personal values don’t match up [.]

Software 305

Software Leadership Development Industry Marketing 305

Lead Change Blog

MARCH 21, 2014

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry. His background consists of an MBA from The University of Texas at Austin and working for companies like Deloitte, IBM, and BMC Software. According to a report released [.]

Travel 305

Travel Software Stress Leadership Development 305

Lead Change Blog

SEPTEMBER 4, 2014

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry and named one of the Top 100 Thought Leaders in Trustworthy Business by Trust Across America in 2014.

Leadership 308

Leadership Software Leadership Development Industry 308

Lead Change Blog

JANUARY 30, 2014

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry. His background consists of an MBA from The University of Texas at Austin and working for companies like Deloitte, IBM, and BMC Software. Authenticity needs to be other-centered. If leading [.]

Leadership 305

Leadership Software Leadership Development Industry 305

Lead Change Blog

MARCH 30, 2014

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry. His background consists of an MBA from The University of Texas at Austin and working for companies like Deloitte, IBM, and BMC Software.

Ryan 300

Ryan Software Leadership Development Industry 300

Lead Change Blog

MAY 20, 2014

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry and named one of the Top 100 Thought Leaders in Trustworthy Business by Trust Across America in 2014.

Software 301

Software Leadership Development Industry Blog 301

Lead Change Blog

MARCH 20, 2014

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry. His background consists of an MBA from The University of Texas at Austin and working for companies like Deloitte, IBM, and BMC Software. 1 – Work on no more than ten things Jim says you [.]

Collins 298

Collins Leadership Styles Leadership Software 298

Lead Change Blog

DECEMBER 19, 2013

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry. His background consists of an MBA from The University of Texas at Austin and working for companies like Deloitte, IBM, and BMC Software. With all this as background, we posed the question [.]

Career 295

Career Software Diversity Leadership Development 295

Lead Change Blog

JULY 28, 2014

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry and named one of the Top 100 Thought Leaders in Trustworthy Business by Trust Across America in 2014.

Software 294

Software CEO Industry Marketing 294

CEO Insider

JANUARY 11, 2025

Ilia Rozmans rise from humble beginnings to leading an AI-focused marketing agency offers a case study in the evolving role of artificial intelligence in business. The broader implications of his approach provide a more […] The post From the Streets to Silicon Valley in AI Marketing appeared first on CEOWORLD magazine.

Marketing 119

Marketing Storytelling Case Study Magazine 119

N2Growth Blog

JANUARY 17, 2025

From orchestrating integrated sales and marketing strategies to nurturing high-value customer relationships, this role extends well beyond traditional oversight of revenue goals. These proficiencies enable clear, data-driven insights into shifting consumer demands and evolving market conditions.

Long-term 195

Long-term Short-term Execution Loyalty 195

Lead Change Blog

MAY 2, 2014

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry. His background consists of an MBA from The University of Texas at Austin and working for companies like Deloitte, IBM, and BMC Software.

Leadership 288

Leadership Software Leadership Development Industry 288

Lead Change Blog

JUNE 5, 2014

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry and named one of the Top 100 Thought Leaders in Trustworthy Business by Trust Across America in 2014.

Software 287

Software Leadership Development Industry Marketing 287

Lead Change Blog

MAY 14, 2014

Author information Jon Mertz Jon is a vice president of marketing in the healthcare software industry and named one of the Top 100 Thought Leaders in Trustworthy Business by Trust Across America in 2014.

Software 287

Software Leadership Development Industry Marketing 287

Strategy Driven

JUNE 16, 2021

To be on top of everything in the nowadays market demands a lot of work with yourself and adaptability. And how can you save money by using the right software product? Benefits of software products for businesses. Thus, using a software product can bring real value to your life and company.

Software 120

Software Products Productivity How To 120

N2Growth Blog

JULY 24, 2024

This momentum propels further as investors, ranging from sizable private capital cohorts to mid-market aficionados, are forging active alliances with service-centric enterprises. Unlike software enterprises witnessing valuation ebbs, service companies remain cushioned mainly thanks to their fundamentally distinct business archetype.

Technology 300

Technology Software Maturity Execution 300

Lead Change Blog

JANUARY 5, 2018

The company said that new calibration software makes low-cost LCD displays viable for high-end VR headsets. SEE ALSO Valve Says New Calibration Software Makes Lower-Cost LCD Panels Viable for High-End VR. From a marketing standpoint, however, brand new controllers feel like more of a ‘Vive 2’ move.

Software 410

Software Cost Bottom-up System 410

Strategy Driven

FEBRUARY 1, 2024

The US National Institute of Standards and Technology (NIST) reports that nearly 80% of development costs are generated by the process of identifying and correcting software defects during the development process. The goal of continuous testing is to ensure the development team receives rapid and continuous feedback on the software states.

Software 101

Software Quality Efficiency CRM 101

Strategy Driven

DECEMBER 27, 2022

This blog talks about a few things you never knew about retail software tools and platforms. The right software tool can automate several of your in-house tasks such as billing, inventory, auditing, regulating prices across your shelves and isles, maintaining payroll records, processing returns and exchanges, and a lot more.

Retail 111

Retail Software Learning Curve Constraint 111

N2Growth Blog

APRIL 11, 2024

From the era of large mainframes, command line interfaces, and backing up data on tape to the modern world of cloud computing, user-friendly interfaces, and low-code/no-code software development, technology has continued to change rapidly and has significantly shaped our lives and businesses.

Technology 435

Technology Industry Learning-by-Doing Emotional Intelligence 435

Lead Change Blog

DECEMBER 16, 2014

What can we learn from these top digital marketers, and how do we engage and influence them? Tami Cannizzaro ( @tamicann ), Vice President, Marketing, IBM. Lorena Hathaway ( @lorenahathaway ), Director, Global Product Management, Location Intelligence, Pitney Bowes Software. How do they engage on social media as humans?

Brand 346

Brand Influence Quinn Media 346

Leading Blog

DECEMBER 4, 2020

a fairly notorious email encryption company both provoking concerns from the NSA but also putting privacy on the map as “the marketing gorilla of the Internet.” When I joined the company, it was late delivering the hardware/software card to the partner. I had just come off my first CEO assignment with Pretty Good Privacy, Inc.

Competitive Advantage 457

Competitive Advantage Engineering Open-book CEO 457

Leading Blog

JULY 19, 2019

How true disruptors use innovation, including digital, to grow the market and create new business models. Or else, you took on the hard work of growing the entire market. It can drive new business models, open up adjacent products and help you grow the whole market. You took away share from competition or they took it from you.

Govindarajan 251

Govindarajan Hotels Business Model Software 251

N2Growth Blog

MAY 12, 2023

” Digital Healthcare System Integrations Implementing digital solutions in healthcare is challenging due to the lack of integration between various software applications, databases, and devices used by various health providers. However, the complexity and fragmentation of the healthcare market made this a daunting task.

Case Study 396

Case Study Technology Policies Execution 396

Decker Communication

MARCH 27, 2025

The most sophisticated companies understand this implicitly, which explains why many leadership development programs now focus heavily on what they call “narrative competence” the ability to create compelling stories about complex market forces, client relationships, and individual career trajectories that withstand tumultuous periods.

Uncertainty 114

Uncertainty Storytelling Power CTO 114

N2Growth Blog

APRIL 25, 2024

External factors such as economic oscillations, market volatility, and industry disruptions drastically impact succession strategies. Evaluating the current market scenario, company status, and anticipated future changes is central to this process.

Uncertainty 442

Uncertainty Planning Succession Long-term 442

Strategy Driven

AUGUST 5, 2021

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your video marketing campaign should use tutorials to expand upon the strategy of using how-to videos.

B2B 144

B2B Video Marketing Marketing Strategy 144

Leading Blog

JUNE 2, 2023

The electrification of vehicles and increasing reliance on computer software, rather than mechanical parts, have upended the knowledge and capabilities needed in the industry. Barra found an organization that not only had fallen behind the competition but was also largely unresponsive to the market.

Execution 398

Execution Team Automotive CEO 398

N2Growth Blog

AUGUST 30, 2023

Today’s competitive job market can be rife with job offers and opportunities but also with scams. Additionally, always exercise caution when opening files from unknown sources and keep your antivirus software current. Given the high stakes, jobseekers must diligently differentiate legitimate and fraudulent offers.

Due Diligence 435

Due Diligence Reputation Peer Review Execution 435

Strategy Driven

AUGUST 18, 2021

It proves that technological developments are the need and requirement of every business unit, especially marketing. It wouldn’t be an exaggeration to consider the marketing department the most crucial one for the business. CDP Marketing Cloud. Social Media Marketing.

Marketing Strategy 115

Marketing Strategy Marketing Strategy SSM 115

Lead on Purpose

NOVEMBER 30, 2020

Building software platforms and applications that customers love, and will recommend to their peers, takes extreme focus and hard work. There are many moving parts to product success, including understanding your market and the problems customers in the market face, … Continue reading →

Products 187

Products Productivity Execution Strategy 187

N2Growth Blog

MARCH 18, 2024

Each facet is instrumental in creating value, driving innovation, and ensuring sustainable growth in highly competitive markets. Additionally, online skills assessment tools and personality testing software provide a more comprehensive understanding of a candidate’s competencies and cultural fit within an organization.

Globalization 384

Globalization Execution Diversity Technology 384

Strategy Driven

AUGUST 20, 2021

Marketing is everywhere in modern life, and understanding it is crucial to entrepreneurial success. Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you use daily! Let’s get going! Pillar #1: Product.

Marketing 119

Marketing Succession Marketing Strategy Price 119