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Is Business a Combination of Sport and War?

In the CEO Afterlife

The notion of business as a combination of sport and war was attributed to Emile Herzog (1885-1967), a French author who used the pen name, Andre Maurois. As for sport, the game of market share was an easy way to track success. The delusion is that market share is the “be all and end all” of business success.

Sports 228
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A Few Parallels Between Sports, Life and Leadership

QAspire

Home Go to QAspire.com Guest Posts Disclaimer A Few Parallels Between Sports, Life and Leadership Last few months, I have been playing Table Tennis regularly. We can draw a lot of parallels between sports, life and leadership – because ultimately, all of these are a way to express ourselves better. That’s what every sport teaches us!

Sports 161
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99% of Marketing Spending is Wasted

CEO Blog

I wrote an article a while ago on " The Fallacy of ROI on Marketing " and reused the concept in my book " Zero to $2 Billion - The Marketing and Branding Story Behind the Growth ". Marketing success really is about math but you never know some of the variables. Marketing is a bit like sales as far as success rates goes.

Marketing 200
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Leading Beyond Ego – Interview with David Meltzer

Let's Grow Leaders

David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Connect with David: LinkedIn (Be sure to check out David’s weekly Friday LinkedIn broadcast).

Sports 298
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Winning Teams Know to Trust Their Team Members

Leading Blog

I N BUSINESS, as in sports, the aspect that distinguishes the best teams from the mediocre teams comes down to collaboration. Let’s apply the team sport analogy further. Collaborating with other business functions is often an adjustment for sales and marketing leaders. Still, they can’t go it alone and expect to win the game.

Team 333
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Is Business a Combination of Sport and War?

LDRLB

The notion of business as a combination of sport and war was attributed to Emile Herzog (1885-1967), a French author who used the pen name, Andre Maurois. As for sport, the game of market share was an easy way to track success. The delusion is that market share is the “be all and end all” of business success.

Sports 121
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The Bull who withstood the Monster

In the CEO Afterlife

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

Trout 249