In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168

Brand CEO Stage-Gate SWOT 168

Mills Scofield

DECEMBER 5, 2014

Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market.

Stage-Gate 128

Stage-Gate Productivity Products Innovation 128

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 131

Brand CEO Stage-Gate Marketing 131

Mills Scofield

APRIL 29, 2019

Because the key to innovation isn’t processes, stage gates, weird exercises, or competitions. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. People who view the world differently.

Innovation 91

Innovation Stage-Gate Blanchard Social Capital 91

Strategy Driven

JUNE 5, 2019

All of these factors can impact your new business’s bottom line, and you don’t want to enter into an unprofitable business from the start because you overlooked an important question or two in the preliminary stages. What kind of branding and marketing already exists. Branding and marketing are crucial in today’s connected world.

Stage-Gate 50

Stage-Gate Real Estate PR Brand 50

Lead on Purpose

DECEMBER 3, 2010

Bill Gates is the master of staying ahead of the pack in the business world. John Durfee is a Gulf War veteran and the marketing manager for Airsplat, the nation’s largest retailer of Airsoft Guns including Spring Airsoft Rifles. The temperature is dropping quickly in the desert night. Theme: Digg 3 Column by WP Designer.

Management 150

Management Stage-Gate Ethics Marketing 150

Lead on Purpose

MAY 12, 2009

Filed under: Leadership , Knowledge , Market-driven , Innovation , Product Management / Marketing Tagged: | strategy , customer focus , products , services , Carol Bartz , Yahoo! She has a tremendous task ahead to realign Yahoo’s products to the market. This is the new corporate strategy for Yahoo.

Strategy 100

Strategy Stage-Gate Productivity Products 100

N2Growth Blog

APRIL 28, 2014

They must be bold in their actions, willing to take calculated risks together that will have the greatest potential to achieve major, market?shifting They must be disciplined and focused , concentrating all of their efforts at critical points and times to capitalize on key market opportunities to meet the demands. shifting results.

CEO 393

CEO Succession Tips How To 393

Harvard Business Review

NOVEMBER 12, 2012

In some of these markets, minorities are in fact the majority. I'm a product of a market like this. While political operatives have their own lessons to learn from the 2012 electoral results, marketers need to utilize some of the same strategies Obama used to win a second term — particularly in his appeal to minorities.

Marketing 15

Marketing Stage-Gate Industry Follow-up 15

Next Level Blog

AUGUST 11, 2010

Last Friday, Hewlett Packard announced that its CEO, Mark Hurd, had resigned after an internal investigation showed that he had submitted false expense reports related to time that he spent with a female marketing consultant to the company. As a leader, you are always on stage. How about that issue of stage presence?

Stage-Gate 175

Stage-Gate Letter Blog Executive Coaching 175

Mills Scofield

NOVEMBER 18, 2011

There is a big difference between “knowing that you can” and “deciding that you want to” and at Bettcher we use a toll gate product development process fashioned after Robert Cooper’s StageGate process. So into the “Scoping” stage we go and the learning begins.

Succession 70

Succession Industry Stage-Gate CFO 70

Harvard Business Review

JANUARY 16, 2013

Bad quality control: MobileMe, antenna-gate. Yes, Steve Jobs actually unveiled a leather iPod pouch on stage. There are other markets waiting to be disrupted, for sure. Volatile stock: In 2008, under Jobs, the stock price dropped by more than 50%. That was an underwhelming day. Amazon's price-to-earnings ratio is now 2,767.

Marketing 12

Marketing Stage-Gate Advertising Price 12

Harvard Business Review

JULY 6, 2012

First, the teams behind winning apps tend to be composed of the organizations' best techno-marketing talent, people with deep understanding of social media. Second, they take a few basic ingredients — brand, marketing, technology, and service — and combine them in just the right ways over the course of five stages.

Stage-Gate 14

Stage-Gate Airlines Brand Loyalty 14

CO2

APRIL 1, 2022

It’s more likely that they set out to meet an unmet need in the market. Bill Gates’ vision for Microsoft (“A computer on every desk and in every home”) would have been a lot less tangible had he written it as: “Becoming a world leader in the software industry.”

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

It’s more likely that they set out to meet an unmet need in the market. Bill Gates’ vision for Microsoft (“A computer on every desk and in every home”) would have been a lot less tangible had he written it as: “Becoming a world leader in the software industry.”. Assess if Your Organization Is Living Its Purpose.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

JULY 17, 2012

As a marketing strategist who's worked on turnarounds for both businesses and elected officials, I think it's the former. For Yahoo, her appointment could be their version of Bill Gates' famous realization in 1995 that Microsoft had missed the boat on the Internet and, from that moment forward, would make it their primary strategic focus.

Stage-Gate 16

Stage-Gate PR CEO Brand 16

Harvard Business Review

MARCH 28, 2011

The challenges of urban K-12 education in the United States, and indeed globally, are at a crisis stage. Will it be the classic market driven forces of for-profit innovation driven by venture capital and corporate entities, or will it be through social entrepreneurship and philanthropy in the not-for profit model?

Education 15

Education Innovation Stage-Gate Software 15

Harvard Business Review

JULY 17, 2012

As a marketing strategist who's worked on turnarounds for both businesses and elected officials, I think it's the former. For Yahoo, her appointment could be their version of Bill Gates' famous realization in 1995 that Microsoft had missed the boat on the Internet and, from that moment forward, would make it their primary strategic focus.

Stage-Gate 16

Stage-Gate PR CEO Brand 16

Harvard Business Review

APRIL 26, 2017

It’s been more than 25 years since Bill Gates dismissed retail banks as “dinosaurs,” but the statement may be as true today as it was then. The marketing, underwriting, and servicing of SME loans have largely taken a backseat. Gates’ original quote contended that the dinosaurs can be ”bypassed.”

Banking 12

Banking Stage-Gate Credit Scoring Competitive Advantage 12

Harvard Business Review

OCTOBER 3, 2013

The bad news is that the job market is really tight, and it’s preventing us from hiring the conceptual designers we need.” An independent steering committee’s first “gate” review of the project, at the end of the conceptual-design stage, had been scheduled for Week 15; she postpones it to Week 33. What went wrong?

Stage-Gate 8

Stage-Gate Innovation Execution Management 8

Harvard Business Review

JULY 27, 2011

In particular, most respondents expected growth in emerging markets to become more important, as the underlying growth rate in developed economies remains sluggish. The companies did reasonably well on making decisions using a formal process and managing projects using a disciplined approach (such as the stage/gate methodology).

Stage-Gate 22

Stage-Gate Report Project Uncertainty 22

Harvard Business Review

JANUARY 3, 2012

The general way around this problem seems simple enough — have a process by which you evaluate ideas in different ways at different stages of development (most call this a "stage-gate process."). This kind of process can help successfully move an idea from a Post-It note to the market.

Stage-Gate 15

Stage-Gate Due Diligence Disruptive Innovation Document 15

Harvard Business Review

JANUARY 21, 2011

Founding a company often means making personal sacrifices and below-market cash compensation. In my book, Mastering the VC Game , I describe a metaphor for the three stages of a start-up: the jungle, the dirt road and the highway. Are you prepared to endure with modest or no salary for a few years?

Entrepreneur 17

Entrepreneur Stage-Gate Objective Career 17

Harvard Business Review

OCTOBER 2, 2015

Data-driven storytelling is poised to be the next big trend in content marketing. Indeed, companies are already harnessing its power at every stage in the customer relationship lifecycle—from building up-front brand awareness to reminding customers of their success. Generate leads from your key audience, like IBM.

Stage-Gate 8

Stage-Gate Brand Content Media 8

Harvard Business Review

MAY 6, 2015

Market share, cost reductions, and profit margins of new businesses are examples of impact metrics. The most widely used metric among our respondents, for instance, was revenue being generated by new products or services over the course of their first few years in the market. Stage-gate specific metrics, i.e. projects moving from one.

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

DECEMBER 9, 2013

Even more difficult is to build a business that requires capital out of the gate. But if you need funding in the seed stages, before validation, there is very little capital in the system. So the Indian seed stage ecosystem is really small. The Indian market is a slow adopter of new technologies.

Incubator 8

Incubator Stage-Gate Venture Capitalist How To 8

Harvard Business Review

AUGUST 23, 2018

Truth is, you can have the right portfolio of investments, the right metrics and governance, the right stage-gate development process, and the right talent on the right teams — but if you don’t design the right handoffs between your teams, all of that planning falls apart. But a sickening number of those investments fail.

Project 8

Project Innovation Team Stage-Gate 8

Joseph Lalonde

MARCH 14, 2018

What I do in that time sets the stage for the day I will have. Even if it’s walking to the local market for lunch, or parking further away in a parking lot. He could have attributed their success to more advanced technology, better marketing, or thinking differently. John Jantsch of Duct Tape Marketing. Keep moving!

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

NOVEMBER 6, 2018

Decision scientist: Which content to license, which sales lead to follow, which medicine is less likely to cause an allergic reaction, which webpage design will lead to more engagement or more purchases, which marketing email will yield higher revenue, which specific part of a product user experience is suboptimal and needs attention.

Engineering 13

Engineering Software Metrics Stage-Gate 13

Harvard Business Review

JULY 20, 2018

The seven roles for CIUs are: designing shelter for innovation; supporting best practices and methods; developing skills; supporting business unit initiatives; identifying new market spaces; facilitating ideas generation; and directing seed funding. following a traditional stage-gate process).

Innovation 10

Innovation Incubator Stage-Gate Idea Generation 10

Harvard Business Review

MAY 27, 2014

The two were sitting on stage at Radio City Music Hall chatting about business-y stuff when the retired GE CEO made the suggestion, and I was a little surprised when the retired IBM CEO didn’t dismiss it out of hand. I’d be interested, Palmisano replied, but only “if Bill took the company private.”. Are today’s investors really that horrible?

Stage-Gate 9

Stage-Gate Strategic Planning Welch CFO 9

Harvard Business Review

APRIL 18, 2012

Technology, of course, has also been a powerful influence on the Re-Generation, so much so that Bill Gates proposed that we call this next wave Generation I, for Internet. Gates has used the term to refer to children born after 1994, describing them as the first generation to grow up with the Internet.

Technology 15

Technology Wireless Stage-Gate Content 15

Harvard Business Review

NOVEMBER 7, 2012

R&D investments have been made, stage/gate processes have been built, creativity training courses have been run, and yet the outputs — exciting new products and services — don't seem to be falling into place. Consider, for example, the UK software company, Red Gate. So a more focused approach may be more worthwhile.

Company 8

Company Stage-Gate Innovation Bureaucracy 8

Harvard Business Review

APRIL 26, 2011

Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions. These customer experience management initiatives can be complex.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

APRIL 17, 2018

Small companies have to swing for the fences to attract market share from large companies, and home runs attract attention. It is well-known that Bill Gates didn’t develop DOS — he bought it for $50,000 from Seattle Computer Co. For one thing, small-company innovation is often more visible.

Long-term 10

Long-term Innovation Technology Stage-Gate 10

Harvard Business Review

JULY 22, 2013

One financial services company we know reviews the viability of the business case at every major stage gate. It also educates everyone involved so that future business cases become increasingly realistic.

CIO 8

CIO Stage-Gate Project Information Technology 8