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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Now that the product is about to debut, a creative team put their heads together to create effective marketing campaigns.

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Big Data In Your Shampoo?

Mills Scofield

Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. Technology + Methodology.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168
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From idea to strategy

Lead on Purpose

Filed under: Leadership , Knowledge , Market-driven , Innovation , Product Management / Marketing Tagged: | strategy , customer focus , products , services , Carol Bartz , Yahoo! She has a tremendous task ahead to realign Yahoo’s products to the market. This is the new corporate strategy for Yahoo.

Strategy 100
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How Mobile Technologies Are Shaping a New Generation

Harvard Business Review

Technology, of course, has also been a powerful influence on the Re-Generation, so much so that Bill Gates proposed that we call this next wave Generation I, for Internet. Gates has used the term to refer to children born after 1994, describing them as the first generation to grow up with the Internet. Mobile technology.

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50 Ways to Leave your Lover: Keep Failing Til the Last Thing You Try Is Successful

Mills Scofield

There is a big difference between “knowing that you can” and “deciding that you want to” and at Bettcher we use a toll gate product development process fashioned after Robert Cooper’s StageGate process. So into the “Scoping” stage we go and the learning begins.