Marketing Stephenson Technology 
The Horizons Tracker
FEBRUARY 22, 2022
While the metaverse sprang to public attention with the renaming of Facebook earlier this year, the phrase was coined back in 1996 in Neal Stephenson’s book Snow Crash, in which the science fiction author described an immersive version of the internet that was accessed via virtual reality. It’s a market that is already worth $3.1
Harvard Business Review
APRIL 27, 2012
It's an age of unprecedented, staggering technological change. Then there's another view, which I heard from author Neal Stephenson in an MIT lecture hall last week. Stephenson was clearly trying to be provocative. but the emerging markets boom has generally been more about catching up than exploiting cutting-edge technology.).
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Harvard Business Review
JULY 14, 2017
Extrapolating from past trends is useful but limiting in a world of accelerating technological change. Rising sea levels flood Manhattan in Kim Stanley Robinson’s New York 2140 , prompting hedge fund managers and real estate investors to create a new intertidal market index. Science fiction can help.
Harvard Business Review
MARCH 7, 2016
As AT&T CEO and Chair Randall Stephenson, recently told the New York Times, “There is a need to retool yourself, and you should not expect to stop… People who do not spend five to 10 hours a week in online learning will obsolete themselves with the technology.” To atrophy is to lose in the market.
Harvard Business Review
JULY 11, 2014
The ask: invest $35 million for exclusive bundling rights to the US market. Cool new technology, new market for AT&T, competitive pressure, etc. The decision maker at AT&T was CEO Randall Stephenson. With that, Stephenson felt he could defend his decision.
Harvard Business Review
AUGUST 14, 2012
As early as 1994 Neal Stephenson was envisioning the era of Big Data, and how it might change the work of a market researcher. Fiction writers who specialize in creating dystopian near-futures seem to put a lot of stock in the potential of customer intelligence.
Harvard Business Review
JULY 9, 2013
The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. As Michael Stephenson , a key leader in global customer programs at Oracle puts it, his firm has various business units that focus on specific industries. But it is not insoluble.
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