Let's Grow Leaders

DECEMBER 18, 2023

Harness the Power of Tradition Lighting candles, sharing meals, giving gifts, hanging stockings, spinning dreidels, fireworks, lanterns, prayers, markets, pageants, poppers, deep cleaning, ritual bathing, putting out shoes, and prayer. 7 Lessons from the Holidays to Help with Navigating Change 1.

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Storytelling Stress Open-book Diversity 482

Leading Blog

OCTOBER 7, 2020

But it only intensifies something we were already seeing in the world of work: organizations need to adapt constantly to keep up with market dynamics. Humans are hardwired to learn through storytelling. This authenticity helps create trust with others. It’s also critical to ensuring collaboration. Crafting a genuine personal story.

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Quality Decentralization Storytelling Micromanagement 418

Decker Communication

AUGUST 3, 2023

The established cloud company trumpets AI solutions for new marketing efficiencies, yet their clients can’t quite grasp how these efficiencies will be captured. But the challenge of AI storytelling for technology companies is different in a few fundamental ways. The post AI Storytelling appeared first on Decker Communications.

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Innovation Excellence

OCTOBER 15, 2016

The last phase of a full-cycle innovation process – storytelling – was rushed. Most innovations fail because they are too good, too smart, and too unfamiliar to the existing business to risk launching.

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Storytelling Innovation Process Marketing 101

Strategy Driven

FEBRUARY 22, 2023

The business value of 3D content for digital storytelling is obvious: it enables you to take your customers through a customized world that demonstrates what you can do. This makes 3D content a unique asset for your digital storytelling arsenal, provided your digital storytelling software can handle this kind of content.

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Storytelling Content Software Brand 102

Tanveer Naseer

FEBRUARY 9, 2016

So to kickstart this new partnership, I decided to reprint the article below on the importance of storytelling skills for today’s leaders. That’s not to say that we need to attain the level of storytelling mastery that these renowned leaders had attained for us to become effective leadership communicators in our organization.

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Strategy Driven

JUNE 13, 2024

In the dynamic world of marketing, content remains king. Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Here are some tips to help you strengthen your content marketing strategy and achieve better results.

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Marketing Strategy Content Marketing Strategy 109

Leading Blog

JANUARY 25, 2021

Constantly connect with others through the power of storytelling. Information, insights, and marketing intelligence must bubble up, not cascade down.”. It takes a clear had to do the opposite—the counterintuitive—of steering into the skid to regain control. Degree #3: Communicate. As a leader, remember you are the message.

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Great Leadership By Dan

NOVEMBER 19, 2019

And after interviewing over 300 CEOs, leaders, and executives in 25 countries around the world about their use of storytelling in business, I finally have an answer. Their next unconventional move was to stop marketing their brand as only good for colds and allergies. Those new uses and new buyers grew their market share even more.

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Innovation Excellence

JANUARY 12, 2016

Mitch Ditkoff's new book teaches us why storytelling improves efficacy for whatever it is that we are trying to communicate. It's simple to do, opens minds, and shifts behavior in a positive way. Here are some reasons why. Continue reading →

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Strategy Driven

APRIL 9, 2020

Marketing is one of the most dynamic fields in the world, and one that changes every day. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented. New technologies are constantly allowing us to reach audiences in new ways.

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Trends Marketing Content Audience 121

Great Leadership By Dan

MARCH 27, 2014

Biography: Joe McCormack is an experienced marketing executive, successful entrepreneur and author. He founded and serves as managing director of The Sheffield Company, an award-winning boutique agency recognized for its focus on narrative messaging and visual storytelling.

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Tips Storytelling Seminar Career 276

Leading Blog

SEPTEMBER 13, 2019

A leading expert in organizational storytelling, Paul Smith advises us that more important than how we tell a story is what story we are telling. Story 8: How We’re Different from Our Competitors (A Marketing Story). W E KNOW GREAT STORIES are the foundation of great communication. The question is, are you telling the right story?

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Storytelling Objective Organization Goal 334

Kevin Eikenberry

OCTOBER 11, 2010

But first here’s an important side note: If you are thinking “This isn’t for me, I’m not a storyteller,&# forget it! At each storytelling opportunity, she took from her backpack, a bright, fresh set of eyes and an inquisitive mind. She listened for the storyteller’s point. So she made notes.

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Tools Power Storytelling Bond 208

Lead Change Blog

MAY 22, 2017

If you’re a leader who owns a small business, you may be wondering how you can add this tool to your marketing arsenal , and what follows is five smart ways any leader can use Pinterest to its advantage. It could be argued that Pinterest is more a form of content marketing than it is a social media platform. Tell a story.

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CO2

JULY 12, 2012

Creating a Personal Marketing Plan (Part 8). Discover Your Strengths (Part 3). Assess Your Leadership Style (Part 4). Discover Your Hedgehog (Part 5). Activate Your Goal (Part 6). Resume Recommendations (Part 7). An Avatar Is Worth a 1,000 Words (Part 9).

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Storytelling Human Resources Leadership Styles Media 116

Strategy Driven

AUGUST 2, 2024

In today’s crowded market, capturing attention and driving growth is a significant challenge for brands. However, those who excel in strategic marketing thrive. Unlike traditional advertising, content marketing focuses on providing worthwhile content that attracts and retains customers.

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Content Brand Marketing Audience 89

Joseph Lalonde

NOVEMBER 29, 2014

A few years ago, this slogan emerged from the minds at Capital One and has partnered with celebrities like Alec Baldwin to create a marketing monster. I’ll give it to the marketing minds of our day. This is a guest post by Matt Ham is a storyteller and speaker, helping others gain perspective and embrace rich living.

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Storytelling Airlines Licensing Guidelines 229

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

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Marketing Content Audience Brand 105

Rich Gee Group

MARCH 5, 2024

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Storytelling techniques, such as using relatable analogies, incorporating real-life examples, and leveraging emotional language, can make the narrative more engaging and memorable.

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Organization Audience Storytelling Stakeholder Analysis 221

In the CEO Afterlife

JUNE 10, 2012

This month’s Fast Company names the 100 Most Creative People in Business, with an emphasis on global leaders in technology, design, media, music, movies, marketing, television and sports. Schectman’s new boutique in Manhattan’s Chelsea district is linked to storytelling. “70% 79 Rachel Shechtman – Founder, Story.

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Creativity Advertising Belief Systems Storytelling 238

Jesse Lyn Stoner Blog

JULY 8, 2013

My insight on the topic is based on the corporate storytelling work I do on transformational leaderships as well as storytelling for influence and engagement. You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions).

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Storytelling Katz Magazine Tactics 183

CEO Insider

APRIL 27, 2021

License and Republishing: The views expressed in this article A Glimpse Into the Future of AR and VR Brand Storytelling are those of the author Jeff Snyder alone and not the CEOWORLD magazine. Over the past few years, there have been tremendous advancements in augmented and virtual […].

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Storytelling Brand Licensing Magazine 82

Great Leadership By Dan

OCTOBER 19, 2017

This job you are in isn’t about enhancing your standing relative to others, but is about enhancing your organizations’ performance in the market, which can only be achieved through the combined efforts of your entire team. The Owl Approach to Storytelling: Lead with Your Life , the first book from Sandy Coletta , is available now.

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Six Sigma Storytelling Peer Review Open-book 209

Eric Jacobson

MARCH 6, 2025

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. If you don't market your business, you won't have one. Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire.

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Books Storytelling Delegation Tactics 73

N2Growth Blog

JUNE 27, 2016

Data Storytellers become Business Strategists : As I wrote in earlier articles , a special brand of data analyst will emerge that can leverage the sophisticated data analytics capabilities available to produce meaningful information for running the business. To close, Business 2.0 This is where the strategy comes into play.

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Power CIO Storytelling Technology 170

Strategy Driven

MARCH 2, 2024

Social media marketing. As for getting it right with social media, there’s one tactic that has emerged as a powerful weapon: influencer marketing. This is evidenced by the following statistic : In 2023, over 80% of marketers had a budget dedicated solely to influencer marketing. Back in 2017, it was just 37%.

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Influence Media Marketing Strategy 83

Joseph Lalonde

DECEMBER 11, 2022

Use Video Marketing. There are so many ways that you can get creative and experience video marketing right now, all of which can increase the sense of authenticity of your brand and the connection people feel with it. In 2023 overall, even outside of authenticity, it could be the year of video-first marketing.

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Brand Tips Video Media 177

Rich Gee Group

MARCH 5, 2024

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Storytelling techniques, such as using relatable analogies, incorporating real-life examples, and leveraging emotional language, can make the narrative more engaging and memorable.

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Organization Audience Storytelling Stakeholder Analysis 195

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Change creates opportunity. The insights industry is clearly at a crossroads.

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Storytelling Marketing Audience Objective 50

Women on Business

FEBRUARY 13, 2015

Marketing public speaking storytelling' This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us.

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Audience Storytelling Marketing 100

Women on Business

JANUARY 9, 2013

Put a little skin into your storytelling: Resist the back-patting and open up to your audience by revealing mistakes and struggles, doubts, growth and hard-fought lessons. Give readers room to form their own opinions of what you’re writing about. Keep it real: Too much self-promotion pushes audiences away.

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Brand Advertorial Storytelling Media 244

HR Digest

FEBRUARY 8, 2020

Director of Storytelling (Social Media Analyst). Wizard of Light-bulb Instants (Marketing Director). Digital Dynamo (Digital Marketing Head). Digital Dynamo (Digital Marketing Head). Marketing Rockstar (Marketing Head). Creativity Analyst (Associate Marketing Manager). Data Storyteller (Data Analyst).

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Creativity Storytelling Software Long-term 122

HR Digest

APRIL 26, 2023

A Sum Up of Jobs in 2050 that You Should Know About The global labor market is surrounded by changes that are rarely evitable. This is because as the job market continues to evolve, workers will need to continually update their skills and knowledge, creating new opportunities for educators and trainers in a variety of fields.

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Marketing Engineering Education Technology 97

Eric Jacobson

OCTOBER 10, 2016

Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.

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Storytelling How To Tools Books 50

Tanveer Naseer

JUNE 13, 2017

Although we might think of curiosity in terms of our childhood, the fact is all of us are hardwired to be curious, which is not only why mysteries and puzzle game apps remain popular, but also why serialized storytelling has become the norm for most TV shows.

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Learning-by-Doing Storytelling Tools Operations 276

Great Leadership By Dan

JUNE 18, 2019

In the past, you may have felt tempted to delegate brand to marketing or even to an outside agency. It’s to mistake brand for a single-pronged marketing angle, when it is really the North Star of your business. But to do so is to miss brand’s power. Lindsay lives in Seattle with her husband and two children.

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Brand P&L Delegation Loyalty 197