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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 388
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Using Storytelling To Craft And Communicate Your Strategic Vision

Tanveer Naseer

(I’m careful to say ‘forget’ since we are born storytellers and simply need to rediscover story patterns.) They add, with logical precision, how they will achieve that goal through technology, content partnerships, and educational videos. Jeremey Donovan is Group Vice President of Marketing at Gartner Inc.,

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From the Streets to Silicon Valley in AI Marketing

CEO Insider

Ilia Rozmans rise from humble beginnings to leading an AI-focused marketing agency offers a case study in the evolving role of artificial intelligence in business. As founder of the AI Influencer Agency, Rozman leverages AI to create digital influencers that blend emotional storytelling with technological innovation.

Marketing 119
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AI Storytelling

Decker Communication

Problems arise when advancements in technology outpace the ability of technology companies to effectively communicate their value. The established cloud company trumpets AI solutions for new marketing efficiencies, yet their clients can’t quite grasp how these efficiencies will be captured. Buyers expect to be wowed.

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The Rise of 3D Content in Digital Storytelling

Strategy Driven

The business value of 3D content for digital storytelling is obvious: it enables you to take your customers through a customized world that demonstrates what you can do. This makes 3D content a unique asset for your digital storytelling arsenal, provided your digital storytelling software can handle this kind of content.

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Marketing Trends You Should Keep an Eye on in 2020

Strategy Driven

Marketing is one of the most dynamic fields in the world, and one that changes every day. New technologies are constantly allowing us to reach audiences in new ways. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented.

Trends 121
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Welcome to Business 2.0 as Powered by New IT

N2Growth Blog

Business architects, data architects, automation framework architects and technology platform architects will be in high demand as companies begin their journey to Business 2.0. senior leadership team–charged with identifying and aggregating the technological capabilities available in the marketplace for delivery into the enterprise.

Power 170