Remove Marketing Remove Storytelling Remove Technology
article thumbnail

How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 388
article thumbnail

Using Storytelling To Craft And Communicate Your Strategic Vision

Tanveer Naseer

(I’m careful to say ‘forget’ since we are born storytellers and simply need to rediscover story patterns.) They add, with logical precision, how they will achieve that goal through technology, content partnerships, and educational videos. Jeremey Donovan is Group Vice President of Marketing at Gartner Inc.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI Storytelling

Decker Communication

Problems arise when advancements in technology outpace the ability of technology companies to effectively communicate their value. The established cloud company trumpets AI solutions for new marketing efficiencies, yet their clients can’t quite grasp how these efficiencies will be captured. Buyers expect to be wowed.

article thumbnail

The Rise of 3D Content in Digital Storytelling

Strategy Driven

The business value of 3D content for digital storytelling is obvious: it enables you to take your customers through a customized world that demonstrates what you can do. This makes 3D content a unique asset for your digital storytelling arsenal, provided your digital storytelling software can handle this kind of content.

article thumbnail

10 Books You Should Read This Winter 2024

Leading Blog

With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. Whether you're looking to redefine your leadership approach, adapt to the transformed market, or leave a lasting legacy, this book offers a compelling case for why now is the time for a leadership reinvention.

Books 278
article thumbnail

Marketing Trends You Should Keep an Eye on in 2020

Strategy Driven

Marketing is one of the most dynamic fields in the world, and one that changes every day. New technologies are constantly allowing us to reach audiences in new ways. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented.

Trends 121
article thumbnail

The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Storytelling techniques, such as using relatable analogies, incorporating real-life examples, and leveraging emotional language, can make the narrative more engaging and memorable.