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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Executive Search for Chief Strategy Officers

N2Growth Blog

Chief Strategy Officers are crucial for shaping an organization’s strategic vision and ensuring long-term success. They develop and execute initiatives that align with the company’s goals, focusing on market trends , competitive threats, and emerging opportunities. Data Analysis: Proficiency in data analysis is crucial.

Execution 221
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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. Yet, do less better isn’t something most leaders embrace.

Company 177
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The Strategic Leader’s Roadmap

Strategy Driven

It had earlier set an ambitious target of taking a quarter of Japan’s auto market, but to achieve that, the chief executive had said that the old way of making and selling cars would no longer suffice. Nissan’s market share in Japan had stalled at just 16 percent, it was faring little better abroad, and losses were mounting everywhere.

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The Secrets to Building a Lucky Network

Harvard Business Review

A major customer may default, a promised source of funding may disappear, or the world's markets may sour — any of these can shift your trajectory in an instant. After all, if he were on a desert island without a capital market, the value of his skill goes nearly to zero. Then again, you may be lucky. So, Luck matters.

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The Peanut Butter and Jelly Approach to Growth

Harvard Business Review

For many companies, a shrinking middle class means a shrinking top line, as their traditional consumer base migrates to the lower end of the market. In 2001, Smucker's acquired Jif and Crisco from P&G, which no longer saw them as a strategic fit. Census Bureau, a record 46.2 But not for the J.M. Smucker Company.

Brand 15
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Why Innovators Should Study the Rise and Fall of the Venetian Empire

Harvard Business Review

If, as Michael Porter wrote , competitive advantage stems from how “activities fit and reinforce one another… creating a chain that is as strong as its strongest link,” then strategic fit is something that the Venetian Republic had in spades.